Growth Marketing Manager / Associate

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Job description

About Cyndx:

Cyndx is an Artificial Intelligence (AI) and Natural Language Processing (NLP) platform that offers "search and discovery" solutions for entrepreneurs, start-ups, investors, and acquirers. Our subscription-based solution helps enhance capital raising, acquisitions, and other business opportunities.

Cyndx helps investors, advisors, and companies identify business opportunities by combining innovative AI-technology with the most comprehensive database of private company data on the market. We began in 2013, with the idea to offer global curated private market data to help organizations grow. Since then, we've built a predictive engine and efficient technology that provides accurate insights, facilitate matchmaking, and create valuable opportunities for all parties of the private market ecosystem. We make data actionable to help companies identify growth opportunities and meet their goals.

This role will own user acquisition efforts for our product lines and channels, launching new growth initiatives and experimenting to achieve optimal results. This newly created role will be responsible to drive marketing qualified leads and grow our subscriptions base customer through paid and organic channels.

The ideal candidate will be a curious and data driven digital marketing professional who loves seeing direct measurable results as an outcome of their efforts. You're never satisfied with results and are constantly looking for new ways to improve customer acquisition and retention strategies.

Job Responsibilities

• Develop and execute marketing campaigns across multi-channel platforms both digital and offline to deliver leads and new subscribers.
• Create messaging, design and launch email marketing campaigns, including defining existing customer segments, writing copy, measuring, and optimizing results
• Develop and run paid search campaign (google ads, Linkedin, Youtube, Twitter)
• Manage platform pixels and UTM tracking in partnership with our data and engineering teams
• Identify new partnership and advertising opportunities to introduce Cyndx.
• Report and analyze campaign performance and identify optimization opportunities to achieve growth goals. Proficient with marketing automation solutions (ideally HubSpot) and CRM system like Salesforce.
• Adapt, learn quickly and be inventive and creatives.

Skills and Qualifications

• Bachelor's degree or equivalent experience required.
• 3+ years of digital marketing experience with a proven record of acquiring customers.
• Experience building and managing marketing campaigns from idea generation, messaging, execution, reporting, and refinement.
• Experience aligning sales and marketing operations through CRM & marketing automation tools like HubSpot and know how to prove marketing ROI using Google Analytics and other marketing attribution tools.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.
• Experience in the Fintech space and have industry knowledge and interest in private equity, venture capital (VC), private financial markets, and investment banking (M&A) a plus.
• Be a self-starter, pro-active, flexible, and creative.