Growth Marketing Manager

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Job description

We are looking for a Growth Marketing Manager to join our fast growing team.

About Roxe:

Roxe is an app that powers peer to peer payments, international remittances, and commerce payments on our revolutionary blockchain technology.

Our team's mission is to make money smarter. What does that mean? With Roxe, your money knows how to get from Boston to Bali via the fastest, cheapest route possible. It knows how to get the most cash back while you're shopping. It knows how to put itself to work so that it can grow at a higher interest rate.

Our diverse team hails from the most innovative fintech companies like Venmo, Google X, Bakkt, and BitPay as well as from experienced finance firms such as Bank of America Merrill Lynch. We are excited to be building a product that we believe will usher in the next generation of fintech apps.

Job Description Summary:

Roxe's marketing team supports the growth of the business by inserting the brand into culture, driving awareness & engagement at scale, and fueling customer acquisition and advocacy via inspiring content and innovative platform tactics. The Social & Influencer Marketing Manager is a creative and a strategic role. You'll help shape our global social media strategy and bring to life integrated campaigns and tentpole moments to drive brand and social media metrics. The ideal candidate for this role is creative and has a passion for leveraging social & creator marketing to strategically build brands, capture attention, generate advocacy and get growth of social media indicators. You've led highly creative social campaigns for consumer brands. And you have a deep understanding of social platform capabilities and paid social strategy. This is a unique opportunity for someone who loves to be challenged intellectually, operates with flexibility, and leads with kindness to have an outsized impact on the future of Roxe.

What You'll Do:

• Define our content strategy for all owned media, focusing on social media including TG, Twitter, FB etc.
• Design and execute Social media campaigns to increase brand exposure and the growth of social media indicators including followers and views etc.
• Identify and pursue high potential co-branding partnership opportunities with influencers, pop culture events, and other brands whose interests align with ours
• Provide compelling assets to be used in paid marketing channels such as Google Ads and FB/Instagram Ads
• Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth

What You'll Need:

• 2-5 years experience managing brand and content, preferably in a highly regulated industry such as finance or technology.
• Experience with the growth of social media indicators in Finance and technology industries.
• Experience creating original content for blogs, ads, and social media
• Strong analytical and quantitative skills - ability to analyze the performance of campaigns and make recommendations on which campaigns are worth doubling down on
• Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
• Strong communication skills and ability to present learnings with internal teams
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• Organized and process-oriented with the ability to adjust to unexpected challenges

Why You'll Love Working Here:

• We're a smart but humble bunch - we don't care about ego or politics here. We care about building something unique and interesting, and having fun while we're at it!
• Competitive salary packages and bonuses
• Comprehensive medical, dental, vision and life insurance benefits
• Unlimited vacation day policy