Marketing Coordinator

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Job description

Position Overview:

The Marketing Coordinator is a key member of the organization and helps drive the business, build brand awareness and equity, and expand our customer base.. This person will collaborate cross-functionally with various teams within the organization.

The Marketing Coordinator is responsible for developing and executing marketing plans in the U.S supporting the brand global initiatives as well as local promotions and activations.

Essential Responsibilities and Operations:

• Develop and manage the implementation of all marketing plans including commercial promotions, influencers programs and product launches, and all other marketing initiatives
• Budget and monitor annual marketing plans
• Identify new opportunities to drive business in stores and online and drive customer acquisitions.
• Collaborate with key stakeholders and departments in order to create and maintain an integrated marketing and promotional calendar
• Create and maintain partnerships with key stakeholders including malls, merchants, outside agencies, tastemakers, and influencers
• Build strategic partnerships to build brand equity
• Organize events in partnership with the PR team
• Collaborate closely with Retail/Store Teams, Operations, Communication, Visual Merchandising, Digital and headquarters in order to identify best strategies and lead fully integrated brand campaigns and initiatives
• Collect all historical and current data from +past campaigns in order to identify key metrics and analysis and provide recaps on all initiatives; including identifying specific ROI KPIs and benchmarks for success
• Work with the team to manage and create all company and marketing/PR related collateral, branded materials, content, and campaigns

Desired Skills and Experience:

• 2 years of marketing experience (fashion/retail a preferred)
• Bachelor's degree in marketing, communications or similarly related field.
• Proficiency with multiple computer programs and social media platforms, including office, Adobe, etc.
• Strong verbal and written communication skills, with an ability to effectively communicate ideas and pitch via multiple channels (phone, e-mail, Skype, in person, etc.)
• Strong attention to detail, with proven track record to plan, organize, set expectations/priorities, and multi-task in a dynamic and fast-paced environment
• Excellent interpersonal skills, with a proven ability to work well and collaborate with others, and maintain a positive work environment
• Proven track record of driving results, utilize resources, create short and long term solutions, and take initiative to manage results within a timely manner
• Strong work ethic and creative skills