Marketing Manager, Technology Sales

Job description

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

We're looking for a B2B Marketing Manager to join our Marketing and Sales Enablement team. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. We're looking for a marketing manager with a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

We are open to hiring in: Stamford, CT - Arlington, VA - Dallas, TX

What You Will do:

• Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning and communications.
• In additional to regional responsibilities, supporting the regional lead in managing marketing plans for assigned global programs and/or role and close alignment with R&A to support growth from key marketing segments
• Manage and execute integrated, multi-channel solutions and content marketing programs intended to accelerate sales cycles and grow the business.
• Operate independently and partnering with cross-functional teams and other regions and internal departments (creative services, sales ops, product team, analytics, tech, legal, finance, and compliance).
• Deliver programs and campaigns with regional sales goals and initiatives including campaigns for the sales channel
• Develop concise, compelling messages, copy, and content, and maintain a consistent message across various channels and formats.
• Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.
• Regularly review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices.
• In partnership with regional lead, develop test plans to optimize marketing programs.
• Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.
• Lead sales-led marketing activities, cascading messaging and activating sales teams against key product initiatives and campaigns.
• Lead demand generation marketing activity, cascading and activating the sales organization against key solution initiatives and campaigns.
• Support the adoption and activation of collateral and messaging used by the sales and product teams, serving as the centralized voice of business tools and revenue-generating initiatives.
• Improve sales teams' ability to authentically engage with segments through effective scripting and training materials and sessions.
• Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity and channel levels to inform future campaign tactics.
• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.

What You Will Need:

• BS/BA degree or Masters degree on marketing or related field
• 5+ years of relevant marketing experience, ideally in a B2B environment
• Intermediate/advanced Excel experience, preferably ease with formulas and pivot tables
• Experience with a CRM (salesforce or sugarCRM), CMS (Hippo or Adobe AEM), email management system (Eloqua) and Google Analytics preferred
• Experience marketing to executive-level audiences
• Experience in managing multiple stakeholders across geographies will be an added advantage
• Excellent English written and verbal communication skills
• Strong analytical skills and data-driven mindset
• Additional language capabilities would be beneficial.

A successful candidate will be:

• Intellectually Curious - Ability to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.
• Communicator - Must have strong presentation and writing/editing skills. Able to write grammatically correct sentences in an engaging way. Have a content and strategy orientation to marketing.
• Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.
• Self-starter - This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.
• Detail-oriented - Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn't be something that you have to work at.
• Analytical - Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Project manager - Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.
• Positive - Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships.