Marketing Manager

Job description

As a Marketing Manager, you will help to bring the zing to Zing, working to create magical experiences for our customers and to craft a company story that is clear, compelling, and unique. You will build and lead scalable, coordinated marketing efforts to grow our customer base and to improve brand loyalty. As we scale, you will write the marketing playbook for expansions to new markets and into new use cases. More importantly, you will be joining a high-growth, venture-backed startup - led by co-founders who have founded and led multiple successful businesses - and will have the opportunity to play a critical role in writing the Zing story and driving the growth of a new mode of commerce.

Responsibilities

● Bring the magic to all Zing experiences, always imagining new ways to delight our customers and creating effective delivery strategies to ensure the best ideas come to life

● Design marketing strategies that will grow the customer base for our existing services and ensure that we can scale rapidly

● Own the execution and delivery of marketing campaigns by managing input from other teams, deciding when to engage external help, and tracking every detail of a project to ensure it stays on track

● Develop and refine the Zing brand and Zing story for a variety of external audiences, including customers, local partners, and investors

● Be the face of Zing by developing relationships with schools, hospitals, retailers, sports teams, and other local organizations

● Develop and manage analytics for lead generation, conversion, repeat use, and overall growth

● Understand target audiences, create campaigns for specific groups in the customer lifecycle, and evaluate campaign effectiveness

● Meticulously manage designers to ensure that all marketing materials embody the magic of our brand

Qualifications

• 2+ years in a marketing role at a consumer-facing tech company or similarly growth-oriented environment
• MBA or other relevant grad degree is a plus
• Experience on a design team or growth analytics team (or both!)
• A leader and a person of action -- you can create the "big-picture" and roll up your sleeves to get things done
• Strong skills in brand building and storytelling, campaign development, and multi-channel marketing
• Obsessive about the customer experience and always looking for ways to improve it
• Clear and direct communicator with the ability to find the right tone with any audience
• Data driven decision-maker who can break down complex problems, take ownership, and drive results
• Excellent organization, time management, and follow-up skills: you know how to keep a well-prioritized list and communicate priorities to all stakeholders

About Zing

Zing is reinventing the suburbs by bringing the convenience of city living to suburban neighborhoods. Our smart, modular, connected Zing-mobiles can be outfitted to create any retail or service experience, from mobile cafes to book fairs to costume shops and beyond. Our ever-improving algorithms route these vehicles to nodes of demand, providing pop-up service exactly where and when it's needed. Whatever you'd expect on your block in the city, we're parking on your corner in the 'burbs. The Zing experience is designed to delight our customers because we understand that retail and service experiences aren't just transactional, they're an opportunity to connect with your community and to enjoy a few minutes' break from the daily hustle. In offering an alternative to driving to the mall or ordering everything online, we're not only creating an entirely new mode of suburban commerce, we're bringing a bit of everyday magic to the suburbs.