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Paid Social Media Strategist

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Advance Local

2021-12-03 08:52:16

Job location New York City, New York, United States

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description

MV Digital Group is looking for individuals to join and shape our fast-growing organization. The Paid Social Media Strategist supports the execution, deployment, management and monitoring of paid social media plans and campaigns to meet our advertiser's business objectives. This position manages timelines and deadlines with cross-functional and social teams to successfully deliver on-time to exceed customer expectations.

What you'll be doing:

  • Strategically implement digital ad campaigns across social and native platforms including Facebook, Twitter, LinkedIn, Reddit and others
  • Ensure campaigns meet and exceed client KPIs through campaign setup, management and ongoing optimizations
  • Provide data-driven strategic insight and recommendations to campaign teams
  • Create and deliver regular reporting that demonstrates campaign performance to goal
  • Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
  • Participate in select customer and partner agency phone calls
  • Stay up-to-date on industry trends and political and advocacy requirements

Our ideal candidate will have the following:

  • Bachelor's degree in marketing, business or related area
  • Minimum two years' experience executing and optimizing digital ad campaigns for political or public affairs clients
  • Hand-on knowledge of social media buying platforms such as Facebook, Twitter, LinkedIn, Snapchat, etc.
  • Knowledge and experience using reporting dashboards and software including Data Studio and Datorama
  • Strong Excel skills
  • Excellent verbal and written communication skills
  • Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment
  • Strong organizational skills and flexibility to efficiently handle multiple tasks simultaneously


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