Senior Manager - Digital Acquisition Marketing

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Job description

Overview:
A Place for Mom is an online platform that connects families with a team of experienced advisors across the country to help them find the best senior care for their loved one. Owned by two of the world's leading private equity firms, Silver Lake and General Atlantic, A Place for Mom is a leader in a quickly growing "grey-tech" technology industry and is rooted in our mission to be a trusted destination for families and our network of over 18K community and agency customers.

Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom.

Focus on Excellence

Act with Integrity & Assume Positive Intent

Drive Outcomes Every Day with Passion and A Sense of Mission

Make the Lives of our Families and Customers Better, Easier and More Successful

Realize the Full Potential in Each Team Member; Work as a Single Supportive Team

Company Leaders

Larry Kutscher - Chief Executive Officer

Larry Kutscher is Chief Executive Officer of A Place for Mom. Larry is a veteran CEO with over 30 years of experience leading digital, technology and service businesses through significant periods of growth and value creation. Prior to this role, he served as Chief Executive Officer of TravelClick, where he drove the company's overall strategic vision and helped increased the company's value from approximately $300 million to more than $1.5 billion over eight years.

Tatyana Zlotsky - Chief Customer Officer & GM Tatyana is a visionary and entrepreneurial digital marketing executive, brand builder, and industry thought leader with experience in driving transformational change and redefining user experiences for Fortune 100 companies and start-ups. She has a reputation for championing the art and science of marketing - from strategic branding and creative development to data and technology - translating high brand value into tangible revenue generating activities.

THE POSITION

The Senior Manager, Digital Acquisition Marketing will be responsible for the overall strategy and performance of digital acquisition marketing channels including SEM, Paid Social and others. This includes developing and executing against a strategic roadmap, running a robust test and learn program, managing performance reporting, and leading an analyst responsible for SEM landing page experience. This is a highly visible role, overseeing some of the largest marketing channels at A Place for Mom. Success in the role will drive year over year revenue and efficiency growth in the channel and is critical to achieving overall company growth targets.

Who you are:

You have deep expertise in digital media, with a demonstrated ability managing 7-figure monthly budgets to specific KPIs. You are data-driven, constantly seeking to uncover insights to help optimize channel performance. You're comfortable translating those insights and other channel performance reports and communicating them clearly and concisely to senior leadership. You also have leadership experience and can effectively manage internal partnerships and direct reports.

Responsibilities:
What you will do:

Develop and implement a winning SEM strategy that drives revenue growth for the company. This includes but is not limited to: budget allocation, forecasting, performance monitoring, landing page testing, down-funnel sales analysis, etc.

Manage an 8-figure annual budget to deliver on ROAS and conversion volume targets

Act as the point of contact for our key partner relationships, including working closely with the Google account team, to take advantage of new offerings and source ideas for building efficient scale and program optimization

Own channel reporting, working with key partners to develop dashboards and other analytical tools to support effective channel optimization

Present to senior leadership regularly on channel plans, results and insights

Manage a direct report responsible for day to day channel management in platform

Support new channel expansion efforts

Qualifications:
Required Skills and Competencies:

5+ years' experience in digital marketing, with demonstrated ability to manage individual channel strategy, operations and results

Strong knowledge of Google Ads, Microsoft Advertising, Facebook, Google Analytics and advanced Microsoft Excel skills to support channel performance analysis

Outcome-oriented with a demonstrated ability to develop a roadmap and continuously deliver against stated goals

Passionate about the numbers, with a keen eye for detail, and puling insights from vast quantities of data

Strong written and oral communication skills with the ability to communicate effectively at all levels of an organization

Ability to operate autonomously in a fast-paced environment

Bachelor's degree required

*If you are hired to work in or travel to the NYC Office, you will be required to provide proof that you have received the COVID-19 vaccine

#LI-AR1

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