Senior, Media Buyer & Campaign Manager

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Job description

About

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Macy's Media Network connects brands to consumers through data-driven marketing solutions. With more than 40M active customers annually, more than 500 stores, and one of the largest e-commerce platforms in the US, Macy's is uniquely positioned to become a premier destination for fashion brands seeking to reach relevant audiences with personalized content. We are looking for experienced sales and marketing professionals to drive the innovation of this new retail media business for Macy's. Join us and help shape the future of an iconic brand.

Job Overview

Macy's Media Network launched in 2020 with a mission to connect brands to consumers through data-driven marketing solutions. With more than 40M active customers annually, more than 500 stores, and one of the largest e-commerce platforms in the US, Macy's is uniquely positioned to become a premier destination for fashion brands seeking to reach relevant audiences with personalized content. We are assembling a world-class team of experienced marketing professionals to become the "founders" of this new retail media business for Macy's. Join us and help shape this new chapter for Macy's! Macy's Media Network is looking for a dynamic self-starter to join our growing team. We are seeking an experienced Programmatic Media Buyer to join the Advertising Operations team. We are expanding our team to include buy-side and sell-side capabilities to maximize opportunities for our partners and Media Network revenue and the Senior Media Buyer will have the opportunity to help shape our internal capabilities and offering. He/She will work closely with the MMN Sales, Account Management, Client Analytics and broader Ad Operations team to coordinate and ensure campaigns are delivered in full to meet client goals and objectives. This Programmatic Media Buyer position will be part of our Campaign Management team and responsible for executing and optimizing vendor/advertiser campaigns. Candidates should be well versed in programmatic media planning and the bidding/buying process as well as using first party data for targeting. Excellent technical, project management and analytical skills as well as attention to detail are required.

Essential Functions

- Traffic and execute audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels

- Monitor campaign delivery and optimize performance against clients' goals

- Devise and implement strategic bid strategies to maximize delivery and margin

- Provide analytical and status reporting at campaign level

- Compile trend reporting and insights on bid strategies to share with team

- Contribute to the development and operations of the Advertising Operations team

- Closely monitor marketplace trends to surface new opportunities for growth, present findings to internal stakeholders and recommend action

Qualifications and Competencies

Education Requirements Min/Preferred Education Level

Preferred 4 Year / Bachelors Degree - media buying experience, preferably digital/programmatic utilizing DSPs such as DV360, MediaMath, AppNexus

Years Of Experience Minimum Years of Experience Maximum Years of Experience Comments Strong background in digital media, campaign management and direct response practices.

Competencies

- Media buying experience, preferably digital/programmatic utilizing DSPs such as DV360, MediaMath, AppNexus

- Strong background in digital media, campaign management and direct response practices

- Familiarity with advertising technologies on the buy-side of the online ad landscape including survey, data collection, verification, behavioral targeting, cookie matching and exchanges

- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

- Outstanding customer service, communication, and proactive problem-solving skills

- Self-starter that thrives in a role that requires independent thinking

- Highly organized and detail-oriented, with ability to manage simultaneous tasks in an extremely fast-paced environment with dynamic responsibilities and priorities

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