Paid Search Manager

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Job description

What You'll Do

• Provide strategic recommendations for growth marketing channels like paid search, paid social, display, video, native, and more
• Communicate regularly with paid media vendor contacts
• Internal communication on analysis of campaigns
• Oversee day-to-day account management for a marketing channel including campaign optimization, audience creation, budget management, and testing ideation and execution
• Strategizing and coordinating with design, project management, and content teams to develop creative for campaign execution
• Research on platform improvements and new growth marketing opportunities
• Manage one or more paid media associates
• Additional duties as we continue to evolve

What We're Looking For

• 3-5 years of experience with a proven track record of success in meeting performance goals in digital marketing.
• Experience in 1-2 paid media channels (SEM, paid social, display, video, native, etc.)
• Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
• Data lover and analytically-minded with a passion for marketing
• Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
• Experience establishing vendor relationships and maintaining high value relationships