Director of Sales & Marketing

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Job description

Overview:
This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and staff personnel. They supervise the sales and marketing personnel at the community.

Essential Functions:
Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.

Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.

Develop and maintain a good working relationship with residents, families, and professional providers of care.

Maintain a working knowledge of all software programs.

Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.

Secure the required number of budgeted move ins and achieve net gains each month

Treat each inquiry with value.

Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.

Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.

Complete quarterly media planning with current vendor on a timely basis.

Keep Executive Director informed of all sales activity daily.

Maintain Senior Lifestyle Hot Board/Move in Move out board.

Communicate any special needs of the incoming resident to the appropriate personnel.

Manage use of sales toolbox.

Assure every alternative is considered before closing a lead.

Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.

Understand the need of the senior and the aging process.

Maintain and work an active, meaningful waitlist.

Visit competitors quarterly.

Maintain confidentiality of all pertinent information.

Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.

Interact professionally and effectively with all levels of the organization, residents, family members, etc.

Perform other duties as assigned.

Qualifications:
Level of Formal Education: Bachelor's degree from a four-year college or university preferred, or one to two years' experience and or training, or equivalent of education and experience

Area of Study: N/A

Years of Experience:

Type of Experience: Previous sales/admission experience in senior living

Special Certifications:

Language Skills: English

Technical Competencies:
Skills and Ability:

Strong communication skills.

Possess strong organizational skills and ability to multi-task and meet deadlines.

Information Systems:

Personal Attributes: N/A

Other/Preferred:

Driving Requirements

Does this job require the ability and license to drive an automobile? _X Yes No

Is driving an automobile an essential function of this job? _X__Yes No

A clean driving record with no more than one violation and/or accident within the past 5 years is required for this position

Management/Supervisory Authority

Does this job manage or supervise associates? X Yes No

Benefits Description:
Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires proof of COVID-19 vaccination for all employees because of our commitment to the health and safety of our residents, their family members, and all of our team members.