Demand Generation Manager

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Job description

About National Speed:

National Speed is a venture-backed and fast-growing company that is determined to become the first nationwide chain of speed shops. With a passionate growing team, two successful shop locations in NC & VA, National Speed plans to add 10+ new speed shops across the country in the next 18 months.

In that time, we will hire 150+ employees. We are looking for ambitious believers to help us make the speed experience nationally accessible!

We are in an inflection point, poised for incredible growth, which means you will be involved in and be able to contribute to many aspects of a fast-growing company alongside its leadership team.

• We've brought the speed shop model into the 21st century - totally reimagined & reengineered.

• We build amazing street-performance cars - thousands of awesome customers served.

• We work on a broad variety of vehicles and are focused on late-model, import & domestic brands.

• We are powered by proprietary technology & process - our model is not easily replicated.

• Our business model is proven, and we have a clear strategy forward - we are repeatable.

• All roles are clearly structured with success metrics defined - clear performance expectations.

• We are a team of high-performers - we match the right people with the right roles.

• We operate with strong cultural values - we are clear on our beliefs & how we act.

• Our customers love & recommend us - a lifetime average promoter score of 9.5/10.

• Our executive and broader team is comprised of business, military & car folks alike - the right balance of leadership.

National Speed Core Values:

National Speed Team Members are working deliberately to make the speed experience accessible to all by providing a fast, fun, and easy experience for performance drivers everywhere.

Our Team holds the following 5 Core Values above all else:

• We Put TEAMS Over Self

• We Take Pride In Our Craft

• We Drive Results By Holding Each Other Accountable

• We See Opportunities, Not Obstacles

• We Do The Right Thing Every Time

About the Position:

We are seeking a demand generation expert to join our team. In this role, you will be responsible for driving the pipeline of new performance modification projects from marketing programs, working closely with the sales, product, content, and operations teams to build a revenue generation machine.

You will be responsible for informing our demand gen approach to reduce ramp time for new locations achieving revenue capacity, expertly executing your piece. Leveraging exceptional analytical skills, you will drive the successful execution of demand generation efforts while measuring the impact across both the buyer and customer journey.

As an ROI-minded demand generation leader, you will be a force multiplier who strengthens the relationship and alignment between sales and marketing. Our ideal candidate is analytical, highly skilled with email marketing, driven to deliver high-quality leads to the sales team, and results-oriented.

What You'll Do:

• Deploy targeted and engaging email marketing campaigns to prospective consumers as well as past customers to drive new and repeat business.

• Transform content into campaigns, segment audiences, deploy campaigns through online and offline channels, and measure/optimize results.

• Ensure consistency of messaging across emails and other online as well as offline channels with an understanding of each prospective customer's full experience with National Speed.

• Execute comprehensive demand generation campaigns for new location launches.

• Own digital marketing budget including setting the plan, forecasting results, and ROI analysis.

• Own reporting and communication of demand generation goals & KPIs.

What You'll Need:

• 3-5 years of experience successfully developing and executing email marketing campaigns.

• Experience in eCommerce or B2C or SMB marketing.

• Experience using Hubspot and Salesforce.

• Strong analytical skills.

• Problem solving skills / intellectually curious.

• Hands-on approach - need to be willing and able to get in the weeds and drive results.

Opportunity Overview:

• Salary plus Stock Options.

• 100% healthcare premium coverage for individual & family through Blue Cross Blue Shield.

• Paid vacation.

• Relocation assistance offered for candidates anywhere in the United States.