Marketing Manager

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Job description

Job Summary

The Marketing Manager will work closely with and report to the Director of Hale Farm & Village to develop, establish and maintain marketing strategies that meet site objectives. Additionally the person will coordinate with all Hale Farm Managers to appropriately market every aspect of general admissions, Educational Programming, concessions, Rentals and Retail.

Classification

This position is classified as full-time, professional and is exempt from overtime compensation

Responsibilities

· Manage and coordinate all marketing, advertising and promotional activities

· Develop and implement marketing plans and projects for new and existing products/programs

· Expand and develop marketing platforms including but not limited to social media, web based and grass roots

· Manage the productivity of the marketing plans and projects

· Monitor, review and report on all marketing activity and results

· Deliver marketing activity within budget

· Create marketing presentations

· Coordinate with media and advertising outlets

· Collaborate with all areas of the operation

· Monitor industry best practices

· Engage with community based marketing organizations including but not limited to CVB's, Business Associations and Partner Groups

· Other Duties as assigned by the Director

Key Competencies

· Excellent written and verbal communication skills

· Ability to think strategically

· Problem analysis and problem-solving mind set

· Adaptability

· Creativity

· Strong organization and planning skills

· Works well in a team environment

Qualifications

· Business or marketing-related degree or equivalent professional experience

· Experience in all aspects of developing, managing and implementing marketing strategies

· Technical marketing skills including but not limited to graphic design and social media

· Experience in customer and market research

· Experience with relevant software applications including but not limited to InDesign and Constant Contact.

Please indicate you gained knowledge of this position from the Assoc. of African American Museums.

Salary Range: $40,000 to $42,000 per year

To apply, please submit a cover letter and resume to Jennifer Dukes, HR Manager at .