Product Marketing Manager

Job description

Product Marketing Manager - Avon, Ohio

TalentBridge is partnering with our Manufacturing company to hire on a Product Manager, responsible for leading growth and direction of specific product categories within consumer goods and office supplies. Our client provides adhesive, tape, paint, backings and coating products among others and are rapidly expanding their product and consumer reach.

The role involves the management of the full product portfolio and helps to define and implement successful sales and distribution strategies. The Product Manager works closely with the Sr. Product Manager/Director, as well as Sales, Innovation, and Manufacturing to optimize efficiency and deliver profitable growth. In some cases, the role includes worldwide brand ownership and responsibility for planning, investment and execution of communication strategies and brand guidelines.

This is a full time opportunity with top tier salary, benefits and growth opportunities. This position will sit in Avon, Ohio.

Day to day responsibilities:

P&L - P&L ownership for the category, including identifying key issues and managing tactics for long term top line and bottom-line growth.

Sales Growth - Collaborates with the Sales team and Marketing Communications support functions to ensure that new items and product plans are communicated effectively and executed at the customer level to drive the sales and profits of the category according to the company plan

Brand Ownership (where applicable) - Set the vision and priorities for holistic brand plans on a worldwide basis. Develop brand guidelines and enforce across packaging, communications, and presentations. Work with communications team to prioritize investment and execute key marketing campaigns.

New Products - Participate in product development efforts and manage cross-functional NPI/NPD projects relative to product line extensions, quality enhancement and cost reduction initiatives. Work with the Innovation team to help identify needs, prioritize projects and inform key parameters on Track 1 innovation efforts.

Category Management - Manage the product life cycle of the full category portfolio to maximize growth while balancing manufacturing efficiency, profitability and inventory optimization. Exercise regular process to review portfolio and discontinue items that do not meet category goals. Develop annual category plans which include current situation analysis, vision and strategy and specific category plans. Conduct business analysis to manage, improve and recommend the product assortment for the company.

Merchandising - Integrate merchandising as part of a full plan to achieve category goals.

Packaging - Oversee the development and implementation of all category packaging. Works with Packaging Engineering, Graphics Designers and Regulatory to evaluate the quality of packaging form and messaging, as well as ensuring regulatory compliance.

Item Management - Works with the marketing operations team to oversee the new item setup process to obtain new quotes, vet cost accuracy, and manage timelines to meet ship dates. Provide market pricing guidance and work with pricing manager to set internal net pricing.

Intelligence - Employ business and market analysis as the "subject matter expert" as it relates to all facets of the category, including technical, market and competitive expertise. Verify plans and provide explanations for variances in forecasted sales.

Supply - Work with manufacturing/sourcing to optimize supply chain opportunities and cultivate high quality sources of supply and building of long-term relationships with our vendor partners. Drive category development in a joint effort with the category buyer and Q.A. to meet product performance, timing and logistics needs. Narrow categories and work with suppliers to narrow products supplied to the company. Identify leverage opportunities, work with procurement, negotiate contracts, supply agreements and programs.

Quality - Proactively work with technical and QA team to eliminate quality failures and minimize impact when situations arise. Fully OWN the resolution of the quality solution within the organization when issues occur.

QUALIFICATIONS

Education

· BS/BA in Business, Marketing or related major

Skills:

· Strong computer skills including MS Office and Analytic tools

· Strong presentation skills, verbal and written

· Strong financial acumen

Abilities:

· Demonstrated creativity in developing products and programs

· Demonstrated success in managing teams of people

· Understanding of corporate strategic planning process

· Motivation to get the job done to exceed performance standards

· Ability to travel overnight 10-20% of the time

Experience:

3 - 5 years in a management/marketing role, preferably with product marketing and/or consumer products experience