Digital Marketing Manager

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Job description

At Tech Elevator our mission is to elevate people, companies, and communities, and since 2015 we've been transforming lives through technology education. In 2020 we were listed as the 16th fastest growing education company in the US, and we've consistently led our industry in performance outcomes.

Tech Elevator is seeking an experienced inbound marketer to drive the growth of the Tech Elevator brand. The ideal candidate for this role will be extremely driven and goal-oriented, will thrive in a fast-paced environment, and has 5 - 8 years of experience.

This passionate individual has executed fully integrated content and email marketing campaigns in a previous role (preferably agency), and understands the importance of owned, earned and paid media. S/he produces excellent content, has a firm understanding of SEO, and knows how to turn data into actionable insights. Tech Elevator is an intensive in-person education provider helping individuals and companies acquire in-demand technology skills for the modern workforce.

Through our 14-week, full-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers while also helping them to build necessary career-readiness skills and career connections through our nationally recognized Pathway Program.

Founded in 2015, with a focus on quality and care in everything we do, we're proud of our outcomes. As an early member of the Council on Integrity Results in Reporting (), Tech Elevator has taken a proactive approach to transparency. Our results speak to our focus on quality outcomes and on student success which has earned Tech Elevator top industry recognition

The Inbound Marketing Manager will appreciate the opportunity to offer creative input and take ownership of critical initiatives. S/he will work closely with key stakeholders across campuses and is comfortable communicating with enterprise-level partners.

Responsibilities

● Work closely with the Marketing Director to determine priorities that maintain team profitability and revenue growth, particularly in the Enterprise space.

● Copywriting (website content, blog articles, email newsletters, whitepapers, press releases, copy

editing and social media).

● Grow new leads, including marketing-qualified leads, by converting site traffic through

calls-to-action, landing pages, and lead generation content (including offers).

● Support on campus specific, as well as B2B lead generation initiatives; create templated

campaigns for replication and efficiency.

● Ideate creative paid media campaigns (Google Ads, programmatic, social media, etc).

● Tracks website activity and reports regularly on trends in Google Analytics / Tag Manager.

● Manage internal and external stakeholder relationships and expectations.

Required Skills

● A proven ability to deliver on strong writing and editing tasks.

● Outstanding verbal, written and interpersonal skills.

● Strong organization skills; ability to set goals and delivery on priorities.

● Ability to multitask effectively.

● Deep understanding of web metrics, digital analytics and the ability to generate, analyze and

interpret data.

● Easily learns and adapts to new technology, software and responsibilities.

Qualifications

● 5 - 8 years of full-time experience with proven results in content marketing, SEM/SEO, PPC

advertising, lead generation, quantitative analysis, and management of third party platforms

● A team player who is passionate about their contribution towards delivering great work

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is an office-based position. We are seeking applicants that are driving distance and able to work in the Cleveland, OH, Cincinnati, OH, or Philadelphia, PA office. We anticipate a typical school office setting including conversation, light foot traffic, computers, etc.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

• Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.