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PPC Marketing Manager

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Trademark Global, LLC

2021-12-03 13:31:59

Job location Cleveland, Ohio, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Responsibilities

  • Build, execute, and maintain advertising campaigns on the Amazon Advertising and Walmart Connect advertising platforms
  • Monitor budgets and track KPIs
  • Perform keyword research and optimize keyword bids to maximize visibility while maintaining profit goals
  • Work with internal product managers to identify product growth opportunities
  • Build profitability and visibility reporting and present results to senior management
  • Ensure our online marketing efforts have the highest possible return on investment (ROI.)


Desired Characteristics for Applicants

  • Proven experience managing pay per click campaigns, particularly Amazon Advertising
  • Highly analytical and detail oriented
  • Proficient in Excel and other data visualization tools (Power BI)
  • Strong written and verbal communication skills
  • Self-motivated
  • Ability to work independently and within a team environment
  • Need to be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus


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