Business Analyst

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Job description

RESPONSIBILITIES:

Kforce has a client in Columbus, OH that is seeking a Business Analyst. Summary: The Business Analyst is responsible for creating data files for targeted marketing campaigns and customer communications. The Business Analyst will complete projects from start to finish (translating business strategy into customer and prospect lists and conducting quality checks on output). The Business Analyst will partner with LOB specific marketing and product teams to execute targeted marketing campaigns across multiple channels including direct mail, email, statements, branch, ATM, owned and paid digital media. The desired employee will have exceptional data skills, ability to learn the business, innovate by designing new processes, and will understand the business strategy to effectively consult on the design and execution of marketing programs. Problem solving skills are critical to this endeavor. Employee would be expected to:

• Business Analyst will collaborate with business partners to gather requirements and document technical specifications
• Interpret marketing strategy and translate it into data and code
• Have or develop a working knowledge of marketing campaign data and procedures
• Pull data from internal and external data sources via SQL and SAS. Develop, debug, and execute SAS/SQL code to define populations for campaigns
• As a Business Analyst, you will assess and maintain data and process integrity
• Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs
• Complete projects from start to finish without supervision

Job Requirements:

REQUIREMENTS:

• Bachelor's degree in a quantitative field preferred: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research; Advanced degrees, including Masters of Economics, Masters of Statistics, Masters of Applied Math, or Masters in Business Analytics preferred
• SAS Base Certification and/or additional certification levels
• Financial service industry experience desired, but we are open to evaluating candidates from any industry with a database or analytics background
• Experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL Server
• Proficient in Microsoft Office Suite
• Strong oral and interpersonal skills
• Strong logic and problem-solving skills
• Results-oriented with proactive approach to eliminating problems
• Ability to multi-task in fast paced environment
• Ability to listen/observe/acknowledge/lead by example and provide recommendations
• Ability to articulate root causes and comfortable escalating concerns when necessary
• Ability to manage multiple tasks effectively
• Excellent time management and ability to prioritize
• Strong organizational skills and attention to detail; Quality oriented
• Proactively raises concerns when timelines are in jeopardy of not being met
• Experience in campaign marketing and knowledge of targeted marketing campaigns

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.