Product Manager (Convey)

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Job description

Overview

We are looking for Product Manager (Convey) to join our team!

Responsibilities

PURPOSE OF THE JOB

The Product Manager has overall responsibility to lead the development and commercialization of their product line and to increase the profitability of the existing product portfolio. This individual will exhibit thought-leadership, initiative, to proactively identify and move forward market growth opportunities. The Product Manager will focus on transforming our product line offering to become the preferred choice for our customers. In addition, this person will be responsible to perform the analytics, define the needs of the customer, and leverage product technology and market trends to drive business results. This individual will work closely with Marketing, Insights, Manufacturing, Supply Chain, Sales, Engineering, Customer Service, and Finance.

RESPONSIBILITIES

Category Management

This role will lead the development and implementation of their category of the strategic business unit. The product manager will assess the order funnel. Identifying trends in Job Identification, specifications, quoting, orders, and sales. Analyzing buying patterns and market trends by focusing on the entire product category. Developing features and benefits to support the product hierarchy, refining the value proposition of products in the category to extract value and conducting annual product rationalization and simplification. The product manager is expected to know sources of revenue, margin and cost.

Product Strategy

Manage products throughout the product lifecycle, gathering and prioritizing product and customer requirements, conducting Voice of the Customer (VOC) research, defining the product vision, and making sure products meet customer FFU's

Business Case Analytics

Prepare/present plain language statements of market opportunities that accurately forecast revenue and profitability as well as costs to execute. Work with partner organizations, identify and gather critical data to manage risk. Recommend appropriate courses of action, clearly stating assumptions and risks.

Market Research

The Product Manager will develop a basic understanding of how we create unique value across each specific customer type, and knowledge of key influencers: engineers, contractors etc. The Product Manager will specify market requirements for current and future products by conducting market research supported by on-going visits to our sales teams, customers and non-customers. In partnership with other functional areas the Product Manager will continuously build insights and knowledge of our products in order to provide differential value to our customers and their businesses, and key influencers.

Project Management

The Product Manager will create and execute a plan of work to deliver projects according to strict deadlines and within budget. This includes acquiring resources and coordinating the efforts of team members (to include Marketing, Insights, Engineering, Operations, Supply Chain, Customer Service, Finance, Sales) in order to deliver projects according to plan. The Project Manager will also define the project's objectives and oversee quality control throughout its life cycle.

Commercialization

The Product Manager will work with the Sales, Marketing and Pricing teams to develop commercialization, pricing, and promotional strategies to effectively launch new and improved products. This includes defining product positioning and messaging to highlight benefits and value to establish a competitive advantage in the market with all customer channels. The Product Manager will lead the communication with Sales and other key stakeholders.

Competitive Analysis

The Product Manager will be recognized as a product knowledge expert for their product segment. The individual will mon itor market needs and requirements, taking into account future technologies, codes and standards, competitor products/services and regulatory issues to develop and implement innovative customer solutions for existing and new products

Communications

The Product Manager will p rovide clear, timely communications to all stakeholders regarding product changes, packaging changes, new products, etc. This includes providing product training for customers and the sales team.

Teaming

Lead cross-functional teams by effectively utilizing each team member to his/her fullest potential to ensure project goals/milestones are met. The Product Manager must be able to engage, motivate, and challenge peers in other functional areas to deliver results.

• Metrics
• Profitable, measurable market share growth
• Revenue and margin optimization from current products
• Revenue and margin impact from new products
  
  

JOB REQUIRMENTS

Experience:

Successfully executing full product / service management including positioning, pricing strategy, margin management, investments, and channel management.

• Bachelor's degree is essential, MBA preferred.
• Demonstrated use of marketing principles including segmentation, targeting and positioning to improve financial results
• Demonstrated new product pipeline management including ideation, business case validation, development and commercialization
• Product or category management experience within the building products industry desired
• Business and financial acumen - Increasing margins through management of mix, cost and price.
• Demonstrated quantitative capabilities, including financial and demographic data analysis.
• Influencing others effectively and sustainably with and without authority
• Excellent written and oral communication skills including presentations to large and diverse audiences.

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