Programmatic Associate Media Director, Digital Video

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Job description

Job Details

Job Location
Remote - ,

At a glance:

This is a mid to senior level advertising agency position, supporting our Digital Media and Integrated Media Investment team. This positions primary focus will be helping lead our Direct Buy strategy and execution within the OTT/Digital Video space. This position will contribute to the agencys point of view and continued advancement in this space. They will help evaluate, recommend, launch, optimize, and grow our work in this vertical, while also assisting with cross-training and agency education as our team evolves. Experience with client-facing interaction, media buying, programmatic platforms, industry trends, measurement and attribution, and the workflow within the digital video universe will be important for success in this role.

What does a Programmatic Associate Media Director, Digital Video do at Rain the Growth Agency?

Serve as the Channel Lead for the group that works on direct buys in the OTT/Digital Video space:

• Lead campaign strategy and comprehensive management across key initiatives
  • Develop and present digital video channel strategies and recommendations to clients, collaborating with cross-channel planning, YouTube, and Programmatic team leads
  • Find new ways to leverage our vendors, including data targeting, innovative media opportunities, and platform execution strategies by conducting RFPs
  • Execute digital video in DSP platforms for direct partner deals, such as The Trade Desk and OneView, including management of the trafficking process
  • Advise on optimizations for existing campaigns, including pacing and KPI performance, and communicate with vendors/internal teams to make adjustments as needed

• Grow close partnerships with internal teams and our external vendors
  • Vet new platforms/partners and develop agency relationships (with assigned buyer if applicable)
  • Keep OTT vendor contacts and records up to date with assistance from individual buyers
  • Schedule and participate in regular meetings and educational sessions for greater agency learning
  • Represent digital video within internal and external meetings as a channel SME
  • Collaborate with Rain Analytics to find opportunities and drive results across campaigns

• Provide thought leadership and overarching agency strategy for our digital video partnerships
  • Develop agency POV strategic updates on direct buys in collaboration with programmatic leads for audience-based buys
  • Monitor overall changes in the OTT space (consumption, new opportunities, trends, competitor activity) and communicate out to relevant teams
  • Attend conferences related to innovation in the OTT/Digital Video space and present highlights to team members
  • Negotiate agency deals with new and key partners in collaboration with internal team members

What makes a great Programmatic Associate Media Director, Digital Video at our agency?

• Expert understanding of the media landscape, particularly: OTT and digital video. Traditional linear TV a plus
• Hands-on experience with programmatic platforms, trafficking, and reporting (i.e. DSPs, GCM)
• Proficient in Microsoft Office strengths in Excel and PowerPoint are a must!
• A savvy negotiator with a passion for our and our clients success
• An industry Rolodex thats a mile deep
• A passion for the ever-changing media industry, and how to stay ahead of the curve
• Self-starter who enjoys learning, asking questions, and working in collaborative environment
• Comfort and confidence presenting to clients and agency executives
• Excellent communication skills
• Strong project management skills and high attention to detail
• 6+ years of hands-on experience, with a focus on digital video
• Agency experience is a plus

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing, and an award-winning fully integrated creative and media agency specializing in both linear and digital channels.
• We represent many successful companies such as; Mercari, 1800Contacts, Headspace, Mirror, Consumer Cellular, Bissell and many, many more.
• We do a thing we call Transactional Brand Building, meaning we deliver on our clients brand and sales objectives at the same time, often with the same work and the same media plan. This unique Rain philosophy has helped build many iconic brands such as Peloton, Wayfair, Humana and Chewy.
• There are about 250 of us, with four offices nationally, so were big enough to have all the bells and whistles, but small enough that we have a warm welcoming culture.
• We are collaborative. We care about, appreciate, and respect each other, value diversity and treat our staff very well.
• We proudly invest in our employees, technology and tools to ensure the best possible work environment.
• We like to have fun, so there is always an opportunity to join in group activities, book clubs, contests, parties and events.
• Transparency is valued. Everyone in the company knows how we are doing and where were going. We encourage open communication and reward success with a generous profit sharing program.
• We are built for stability. We believe in keeping and enhancing key talent and have a large and diverse roster of impressive clients with diverse revenue sources. This allows us to weather the ups and downs of market conditions, without massive staffing swings.
• All of the above because we are privately held. We make big decisions quickly and answer only to our clients and to each other.