Digital Marketing Senior Advisor

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Job description

Job Description

Title: Digital Marketing Senior Advisor
Pay: $65.40/hourly *paid weekly
Duration: ASAP to 12/31/2021

Duties:
Within the Experience Design (XD) team, Content Experience helps create end-to-end experiences that meet customer needs and business goals. We're looking for an experienced content strategist for our OmniChannel Communications team who is passionate about creating mulit-channel product and engagement communications. This role will seek a deep understanding of how our business works, the customer segments we serve, and the guidelines that govern our work. You'll partner with the Experience Design team (including UX Design, Research, Analytics, and Operations) to define strategy, and produce customer-centered content across channels.

ESSENTIAL FUNCTIONS

• Write/edit content and create communication strategies that set a consistent tone across all communication channels (ie Voice, Text, Email, Automated Messaging, Chat, Push Notifications, Print)
• Partner with Research to understand user behavior and adapt content accordingly.
• Think strategically about how content scales across channels and devices to create a holistic experience across touchpoints
• Lead content activities and initiatives on cross-functional teams
• Contribute to content models, style guides, patterns, and information architecture
• Develop accessible messaging consistent with "A11y guidelines" with a focus on health literacy.
• Advocate for content strategy and design thinking throughout the broader organization

Skills:

• 5+ years creating content for digital channels
• Must be detailed oriented, organized and have excellent time management.
• Solid experience working with various content creation/management tools (spreadsheets, JIRA, Confluence, Figma, etc).
• Multi-channel experience crafting copy and strategy - (Text, Voice, Email, Print, AOM, IVR etc)
• Knowledge of Journey Mapping and the role it plays in content creation.
• Experience working and collaborating cross-fucntionally with other content strategists, designers, technology, production, etc., to create consistent user experiences.
• Demonstrated ability to create, implement, and maintain content standards across an organization.
• Ability to manage multiple projects with competing timelines.
• A portfolio is required

Education:
Bachelor's degree