Content Manager

Job description

Content Manager

Position Overview:

As Content Manager, your focus will be on owning and developing our three brands through content creation, maintaining project workflow within the internal team and outside agencies, creating consistency within all marketing collateral, and staying current on market trends and competitors to attract, capture and nurture targeted personas across the B2B buying cycle.

Additionally, you will be the senior copywriting resource on the team, producing content alongside internal, agency and freelance resources, to fulfill the Worldwide Express, Unishippers and GlobalTranz editorial calendars.

Essential Functions of the Role:

• Work alongside brand managers and strategic leaders to develop the content strategy and associated editorial calendars that drive organic traffic growth for customer acquisition and feed customer retention campaigns
• Develop and maintain the brand voice for Worldwide Express, Unishippers and GlobalTranz, and maintain style guides to enable consistency across content creators
• Write and edit email campaigns, sales enablement materials (brochures, one-sheets, presentations, etc.), blog posts/articles, landing pages, white papers and downloadable content that educates prospects and customers on the industry and how we can help solve their challenges and achieve their business goals
• Work cross-functionally with teams like Sales, Operations and Technology to understand the company, our customers and our solutions offerings
• Utilize SEO, SEM and general content creation best practices and Key Performance Indicators (KPIs) to continue to inform and evolve brand content for improved performance and optimization
• Ensure cohesiveness of content and design by collaborating with internal and agency graphic designers, writing with an eye for layout or end use
• Manage project workflow and provide status updates as needed

Requirements:

• Bachelor's degree required; Strategic Communications, Advertising, Journalism, English or a similar degree area preferred
• 5-7 years B2B copywriting and copyediting experience required, preferably in a corporate marketing department
• 1-2 years management experience, overseeing a combination of projects, agency relationships and internal team members
• Understanding best practices for SEO and email content creation, including keyword strategy, A/B testing, CTA placement and more
• Ability to learn about a new industry quickly
• Ability to simplify complex topics and challenges into digestible, easy to understand content around a strong narrative
• Passion for writing, messaging, content marketing and becoming knowledgeable on the logistics and supply chain industry
• Experience working with agencies preferred
• Familiarity with/working knowledge of Adobe Creative Suite a plus

WHAT WE ARE COMMITTED TO GIVING YOU:

• A competitive starting base salary and bonus with salary increases based on performance
• Dedicated training & management support
• Advancement opportunity
• Work from home flexibility with some required office time and minimal travel
• An energetic, professional, growing team built on mutual respect and trust
• A comprehensive benefits package including medical, dental and vision coverage, paid time off, community service (volunteer) pay, as well as the opportunity to participate in our 401(k) program

WHO ARE WE?

Quite simply, we make shipping simple. Worldwide Express is the largest authorized non-retail reseller of UPS, the nation's leading small package, domestic and international shipping carrier. We also proudly host alliances with more than 60 LTL, Domestic Air Freight and International Air Freight carriers, and tens of thousands of truckload carriers. Worldwide Express provides tailored services and individualized shipping solutions to fit the needs of small-to-medium sized business (SMB) customers. We can handle every part of the supply chain for our customers, from shipping a letter across the world with UPS, a pallet to a tradeshow through one of our freight partners, or setting up an inbound ocean container from China with our strategic overseas partners.

Our growth is a result of an active sales force, diligent account management strategy, and personalized customer service. Worldwide Express presents a unique opportunity for its people to develop professionally, and offers recognition and advancement for those who perform.

Worldwide Express is an Equal Opportunity Employer. Worldwide Express Operations, LLC, and WWEX Franchise Holdings, LLC (collectively "Worldwide Express") strive to make employment decisions on the basis of merit, seeking the most qualified individuals in every job. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, genetics, disability, age, veteran status, or other status protected by law. All employment decisions will be based on valid job requirements or other legitimate, non-discriminatory reasons. Worldwide Express offers reasonable accommodations for individuals with disabilities in the job application and hiring process. If you would like to request such an accommodation, please contact the Vice President of Human Resources at Worldwide Express.