Senior Account Executive

Job description

L&P Marketing is looking for a Senior Account Executive that is a strategic thinker, has a strong work ethic, is a good leader and role model and is always putting their Client's goals first. This person must be a go-getter, a linear planner willing to lead an account team for Clients in the real estate development industry. L&P Marketing is a boutique marketing firm formed in 2003. We are growing and seek a senior team member willing to help us grow our brand as well as achieve results for Clients . L&P has helped an array of local and international clients define and reach their goals through strategic marketing planning and implementation. Whether traditional or leading edge, the marketing programs we propose are based on research and knowledge, cemented in the best possible analysis available. To learn more, visit .

The Basics

• Create and lead an account team marketing strategy
• Lead and manage all client relations directing the account team as needed in the following areas: weekly marketing meetings, following and tracking weekly traffic/ media placements/ social media content creation/ blog writing/ creative output/ sourcing and gathering necessary materials for production
• Travel as required to Austin and San Marcos. Working part time or full time in Austin a possibility
• Work with client team to help define scope, approach and draft strategy for various projects.
• Direct project research as required, both secondary and primary research.
• Create and maintain client budgets, forecasts and cash flows on annual, quarterly and monthly basis
• Hire additional vendors/ seek out additional resources as required by each project
• Ensure that trafficking of all jobs is on time to ensure deadlines are met
• Oversee Event planning on project basis for varying clients. Includes all aspects of budgeting and evaluating feasibility/ results. Execution on limited basis.
• Oversee and direct all media planning as required
• Senior Account Executive (SAE) - Reports to Agency Principal and is responsible for ensuring strong, positive communications between Client and Agency Team at all times

Qualifications

• Four-year degree from an accredited college or university with an emphasis on marketing, advertising, public relations, communications or other related field
• 7 - 15 years experience in marketing, advertising or public relations firm
• Strong writing, organizational and communication skills
• Passion for knowledge of marketing, consumer motivation, behavior
• Strong knowledge / experience across all mediums - digital/ social/ traditional
• Need to be self-starter, independent and able to anticipate project needs, timeline and Client deliverables
• Knowledge of master planning, resort, or active adult community marketing is a plus