Associate Marketing Manager

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Job description

JOB TITLE: ASSOCIATE MARKETING MANAGER/CATEGORY DEVELOPMENT CONSUMER PRODUCTS

SUMMARY: This role is responsible for driving category management principles through the application of proactive data analytics and consumer/shopper insights for the Consumer Products, categories. A key area of focus will be the development of high impact, insight-based recommendations that identify brand, category and customer strategies to win in the marketplace. Additional responsibilities include assisting with brand and marketing initiatives as assigned.

DUTIES AND RESPONSIBILITIES:

* Prepare in-depth analysis of segment-specific data to understand business performance and contribute strategic insight and recommendations to the marketing and sales teams, including measurement, quantification and evaluation of the success of various marketing, retail and supply chain initiatives.
* Identify customer/category trends, cross-category dynamics, department best practices, consumer purchasing insights, customer business results, category management and opportunities for growth.
* Assist in continuous enhancement of an effective and efficient reporting system designed to leverage category management and primary and secondary information resources.

* Act as primary liaison to IRI and internal SME for Market Advantage and Unify

* Develop and deliver monthly reports and/or requested data updates
* Provide IRI training and assistance

* Develop skills to utilize other resources as required such as BI, Datassential, NPD, etc.

* Facilitate the integration of category insights for brand and customer planning.

* Use insights to develop optimal assortment and planograms for our categories and brands.
* Develop new item and core distribution guidance based on category and shopper insights.

* Assist with trade planning and ROI analysis of trade and promotions.
* Complete ongoing competitive pricing analysis to support develop of category/brand pricing strategy
* Research and provide information on consumer and market trends on an ongoing basis.
* Provide support for brand marketing programs and other priority projects as assigned.

MINIMUM JOB REQUIREMENTS: EDUCATION/CERTIFICATIONS:

* Bachelors Degree Business or Marketing concentration preferred.
* MBA or post graduate work in Marketing would be a plus.

EXPERIENCE:

* 4 6 years CPG experience in marketing and/or sales with a food manufacturing organization in the Retail/Grocery Industry
* Prefer 2 years of experience in category management, market research, and/or syndicated data analytics.

KNOWLEDGE/SKILLS:

* Thorough understanding of retail information databases (IRI, Nielsen, Retail Link, etc.) for statistical modeling, category management, consumer marketing, trade marketing and sales
* Exceptional analytical skills with the ability to turn data/information into insights and recommendations
* Proven success/experience in the key disciplines of brand marketing, tactics and programs.
* Knowledge of multiple digital disciplines including but not limited to web, search, mobile, data and analytics.
* Demonstrated leadership and possesses the ability to develop interdepartmental relationships
* Must be able to persuade functional departments to take action without authority over these groups
* Strong verbal and written communication skills.
* Data base management and optimized utilization.