Manager, Channel Optimization

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Job description

Hilton's Commercial Services organization is comprised of over 4,000 team members driving our sales, revenue management, call center, and analytics functions. These functions are the core of Hilton's "commercial engine" and are key to Hilton's ability to drive profitable growth.

What will I be doing?

The Manager, Channel Optimization will supervise a connected ecosystem of data, technology, tools, techniques, and processes to support third-party channel initiatives. You will aim to meet and exceed performance targets, grow traffic, and improve revenue.

In close collaboration with cross-functional teams, you will actively be responsible for the visibility and impact of operational and channel marketing projects. Your strategic recommendations will be imperative to improving our distribution efforts. You will draw these recommendations from continuous analysis of performance marketing platforms while identifying key trends.

Your success in this role will depend on your deep understanding of the third-party distribution space, including evolving technologies and platforms. You will bring a highly analytical and detail-focused work ethic with a strong command of data capture techniques. You will also bring project management experience, a commercial mentality, an aim to innovate, and a hunger to improve business processes. Interested? Read on!

More specifically, you will:

-Establish a reputation as a third-party channel expert, acting as an incentive for standard practice solutions via channel tools and resources.
-Lead data-driven problem solving and best methods solutions.
-Lead, assess, and make recommendations on online third-party placements, product mix, and content to solve complex marketing challenges
-Define and articulate project and campaign goals to both Hilton and external partners in the form of presentations and reporting to drive useful recommendations
-Enact self-sustained hotel end-user performance consultations through visual playbooks available by online knowledge centers and cyclical communication assessments
-Partner with cross-functional teams such as Implementation, Support, Strategy, and Compliance to drive findings in the delivery of objectives.
-Play a lead role in introducing solutions to project roadblocks; you will work with relevant internal and external partners to mitigate risks and handle resolution
-Develop benefit measurements to evaluate the effectiveness of initiatives, products, and associated business processes. This includes developing a framework to analyze and quantify the impact of product decisions on the key business performance metric
-Provide recommendations to improve third-party distribution by locating trends via self-service tools and engaging data analytics teams. You will lead channel performance data at a granular and macro-level
-Build and supervise campaign-specific online marketing performance
-Prepare and consolidate strategic analyses on new distribution opportunities through researching and analyzing both internal and competitive intelligence
-Formulate recommendations to optimize channel mix by identifying enhancements within existing relationships while fostering development in new partnerships
-Assist in developing department goals, plans, and budgets