Senior Creative Strategist

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Job description

Description

Full-time, 8:00 a.m.-5:00 p.m. (Pacific Time), Remote or in Bellingham, WA

(Remote employees must live in one of the following states: Alabama, Arizona, California, Colorado, Florida, Georgia, Indiana, Illinois, Maryland, Michigan, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington)

The creative strategist is the bridge between the worlds of business and creative. You'll use market research, brand truths, and in-depth knowledge of our faith-based audience to establish the strategic direction of creative campaigns and brand messaging for all Faithlife products.

Drawing on your background as a creative copywriter, you'll write compelling creative briefs that provide clear direction for a team of fellow creatives. But first you'll roll up your sleeves and dig deep into market research-leading focus groups, interviewing customers, talking to our sales team, and paying close attention to the unique cultural sensitivities and passions of our target market.

When you aren't partnering with the creative team, you'll be presenting your work to key stakeholders, persuading them to back big, bold, and brave creative ideas that will make potential customers fall in love with the Faithlife brand. To do this, you'll make the business case for effective brand marketing, always appealing to data, market insights, and brand truths to convince the team of your approach.

About Faithlife: The makers of Logos Bible Software, Faithlife has been equipping local churches and pastors with powerful technology for studying the Bible for decades. And now, Faithlife is pioneering the world of church technology with an integrated ministry platform complete with an online giving solution, presentation software, website builder, and much more all with the goal of helping people know their God at a deeper level by helping them move from Bible reading to deep Bible study.

Duties

• Partner with Creative Director in planning and executing brand campaigns and strategy
• Develop and take ownership of the strategic intent, objectives, and creative insights that inform brand campaigns and messaging
• Inform, inspire, and guide creative ideation through insights-driven consumer research, cultural research, brand/product truths, media opportunities, and brainstorming sessions
• Ensure all creative executions are aligned with stated goals and answer the "why"
• Be the champion for brand and creative strategy in the organization by staying on top of industry and market trends
• Lead brand studies, market research, competitive analysis and other initiatives for the brand team and marketing department
• Develop insights from research that inform and fuel creative brainstorms.
• Lead cross-departmental creative briefing sessions to clarify business needs, key deliverables, and overall approach for the creative team
• Develop measurable objectives and key performance indicators to ground and guide creative concept
• Identify key insights for creative concepting and brainstorms.
• Contribute to the development of big, brave creative ideas
• Craft and present comprehensive decks with clear insights, strategies, and creative concepts in a thoughtful, compelling and cohesive storyline.
• Assess KPI-related data to discern effectiveness of campaigns in partnership with marketing managers and agency partners.
• Persuade stakeholders to act in favor of brave, bold, and on-brand creative concepts by appealing to business outcomes and data
• Write messaging frameworks for all lines of business
• Write and ensure adherence to brand voice documentation
• Partner with Customer Experience and Product teams to perform and analyze user testing from a brand and creative perspective
  
  

Minimum Qualifications

Requirements

• 5+ years in a copywriting or communications role
• 3+ years in a brand strategy, creative strategy, or related role at an agency or in-house creative team
• Familiarity with messaging frameworks, brand voice documentation, and other communications-focused brand documents
• Must provide writing samples or portfolio as part of application process

Preferred qualifications

• Familiarity with StoryBrand messaging framework
• Familiarity with Christian and church markets
• Background in a communications role at a large church or Christian organization
• Experience writing marketing video scripts at an agency or in-house marketing department
• Experience writing high-level brand campaigns at an agency or in-house marketing department
  
  

Benefits

• Competitive Salary
• 401(k) Retirement Plan
• Health Insurance Plan