Creative Copywriter

---

Job description

Creative Copywriter

Job description

TMP Overview

There's a buzz about B2B marketing at the moment and The Marketing Practice (TMP) is right at the heart of it. In 2021 we acquired brand and digital experience agency Omobono, and media and audience insight agency Kingpin. We're now the largest independent B2B agency with 350 people operating out of eight global offices. B2B marketing is offering talented people opportunities to develop like never before and there's no better place to be than TMP.

Our clients are some of the world's biggest brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards.

Our success comes from identifying, recruiting and developing talented people like you. A job at TMP offers the chance to build on your capabilities every day, learning from the leading specialists you'll work alongside and through our bespoke TMP Academy training programme.

Role scope/purpose

We bridge the gap between our clients and the companies they want to reach by solving complex marketing challenges. This requires a mix of creative magic, strategic thinking, and a desire to learn. We're looking for someone who's deeply curious about how we use words to sell an idea. Someone who takes an interest in why people behave in certain ways, and who can use their creativity to tap into an audience's needs.

You'll have the ability to turn a tech proposition into a killer headline, concept, or sales tool. Whether it's writing blogs, websites, reports, emails, video scripts, or social copy - you'll want to do it all. You'll join a creative team of writers, art directors, art workers, and filmmakers to collaborate on some cutting edge B2B marketing campaigns.

Requirements

Job duties and responsibilities

• Interrogating briefs and turning them into creative outputs. These range from short form (social posts, headlines, display ads) to mid- and long-form (video scripts, website copy, emails, blogs, whitepapers), and cover all online and offline channels.

• Writing clear, entertaining, and engaging copy for a range of different client needs.
• Working closely with art directors and designers, plus colleagues in our strategy and client management teams.
• Mentoring junior content staff, helping them to develop knowledge/skills such as critical thinking and creative word play.

Knowledge, Skills and Abilities

• 5-8 years of experience writing for marketing, advertising or interactive media

• Curiosity and problem-solving - the desire to constantly find better solutions.
• A love of language and how to use it to sell an idea.
• Ability to multitask in a busy environment, consistently hitting deadlines.
• An understanding of how to use creativity to deliver commercial goals.
• Excellent verbal communications skills.
• Self-motivation, organization, and attention to detail.
• A background of working on marketing campaigns, ideally for the technology, B2B or professional services sectors, is an advantage - but not essential.
• Being comfortable building relationships with clients and colleagues, owning your work and pitching (and defending) ideas.
• Knowledge of the different creative processes, tools, formats and channels relevant to B2B marketing.
• Experience as a long- and short-form writer in an agency, in-house team or consultancy.

What we offer in return

• Fun! Doing great marketing is important, but so is enjoying your work and hanging out with like-minded people.
• New skills The TMP Academy is our in-house e-learning platform, covering everything B2B marketing from strategy to execution.
• Growth opportunities. Three of our board members - including our CEO - joined us straight from education, as did many other senior staff. The sky's the limit for good people here.
• Celebrations Every year, we close our doors and whisk everyone away for a company away day and internal awards ceremony.
• Giving back We get VERY into our charity fundraising. The TMP Foundation's current mission is to fund schooling for a group of girls in Cambodia, who otherwise wouldn't have received an education.
• Work around your life We love our light & airy offices, but we believe you work better when you want to be here.

Diversity equals increased creativity, which equals better results for all. We're committed to equality of opportunity for all and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don't hesitate to let us know.