Marketing Specialist - Remote

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Job description

Manage the editorial calendar to deliver an optimal mix of content to support brand and business priorities
Write and inform social briefs for the creative team and external agencies to deliver innovative, customer-first content that optimizes against KPIs and adheres to our content mix
Conceptualize and create incremental social content for Facebook, Twitter, Instagram, Pinterest, and TikTok based on customer needs and current social trends
Conduct social media measurement and reporting to analyze performance of social content, recapping learnings and recommending next steps
Execute marketing campaigns in social, coordinating with internal teams and agencies to inform and develop social creative and implement social activations (i.e. UGC, Influencers)
Innovate, test, and learn with new social creative, ad units, channel functionality, audiences, content formats, engagement tactics, etc.
Actively monitor trends related to social media and the real estate industry to inform future campaign and content strategy

Who you are
· Minimum of 4 years of experience in a social media role, ideally writing strategy and creating content for a mid to large-size brand.
· Energized by crafting a brand's social media presence and understanding what drives customer engagement.
· Demonstrated ability to write social media strategy informed by customer data and cultural trends
· Self-starter with proven ability to work both independently and collaboratively across teams, functions, and agencies, gaining alignment and manage against deadlines
· Versatile and detail-oriented problem solver with a high level of organization
· Strong written and verbal communication skills
· In-depth knowledge of social media platforms (i.e. Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, etc.) and experience with social media-focused tools (i.e. Community Management, Social Listening, Analytics etc.).