Sr. Director, Lifecycle Marketing

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Job description

Employee Applicant Privacy Notice

Who We Are

Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation fintech company using innovative, mobile-first technology to help our 2+ million members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront.

We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

SoFi is seeking a talented marketing leader to join the performance marketing team and help lead and manage our lifecycle marketing efforts. This leader will have a critical role on the performance marketing team reporting directly to the VP of Performance Marketing. You will manage and lead a team of LCM marketers & specialists to drive efficient growth, improve activation, and increase engagement across our suite of products. This role will have a wide variety of responsibilities that includes (but not limited to) email, SMS, mobile push, in-app/in-product, life stage segmentation, technology solutions and LCM attribution.

The right candidate has experience analyzing current performance data, the latest business needs/goals, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about lifecycle marketing and experienced in coaching a team to achieve aggressive goals. In addition, you will be a champion for member obsessed growth, driving cross-functional collaboration to achieve our OKRs.

Who We Are

At SoFi, you'll become part of a new kind of finance company based around speed, transparency, and alignment with our members' interests. Our goal is to be at the center of our members' financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we've been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.

What You'll Do

• Lead a team in driving efficient growth, activation, and engagement through Email Marketing, SMS, Push Notifications, In-App Messaging, and other potential channels
• Identify and develop channel and optimization strategies to meet both short term and long term goals
• Drive activation rates, engagement rates, cross-buy rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategies
• Partner with the internal engineering team to build a world-class LCM tech stack that includes (but not limited to) CRM data, automation systems, self-serve reporting, audience modeling, and segmentation tools
• Partner with the DS & Analytics team to conduct deep member behavioral analysis and segmentation
• Responsible for staying close to the details and driving optimal optimization decisions throughout the team
• Proactively collaborate with internal stakeholders and manage external vendors
• Track, report and present performance with internal stakeholders on a regular basis
• Be an inspirational leader of the Lifecycle Marketing team including hiring, developing, managing, coaching, and advocating for this team
• Be a collaborative member of the leadership team, interweaving LCM into the organization's cross-functional planning workflows
• Lead resource and capacity planning cross-functionally in a dynamic environment that's rapidly changing and expanding to new verticals
  

What You'll Need

• 10+ years of experience developing and executing lifecycle marketing strategies that drive growth, activation, engagement efficiently
• Experience managing a diverse team of lifecycle marketers, including experts in LCM strategy, operations, and technology
• Able to drive overall marketing strategies from forecasting, channel planning, prioritization, campaign execution and optimization
• Deep expertise in all aspects of LCM technology, including CRM solutions, CDP solutions, CEP solutions, reporting, and more
• Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
• Proven ability to work with data and quantitative skills - ability to work with large data sets in order to derive actionable plans
• Excellent presentation skills among your team, peers and in executive settings
• Effective communicator with the ability to manage stakeholders across the organization
• Ability to work successfully in a quickly-changing environment; entrepreneurial spirit
  

Nice To Have

• In-house experience
• Prior experience working on performance-oriented channels outside of lifecycle marketing a plus
• Built CRM infrastructure from scratch
  

Why You'll Love Working Here

• Competitive salary packages and bonuses
• Comprehensive medical, dental, vision and life insurance benefits
• Generous vacation and holidays
• Paid parental leave for eligible employees
• 401(k) and education on retirement planning
• Tuition reimbursement on approved programs
• Monthly contribution up to $200 to help you pay off your student loans
• Great health & well-being benefits including: telehealth parental support, subsidized gym program
• Employer paid lunch program (except for remote employees)
• Fully stocked kitchen (snacks and drinks)
• These benefits are only applicable to full time employees
  

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.