Chief Brand Officer

We're looking for a candidate to fill this position in an exciting company.

• Directly lead the creative process in design moneyfarm advertising campaigns in UK and in Italy as required to align with brand activation calendar and media planning
• Own the strategy, implementation and calendar for all brand activations campaigns & coordination across the organisation for consistent implementations
• Develop and own the offline media strategy (TV, OOH, Radio) and meet business and growth KPIs
• Manage best in class media planning and buying practices for campaigns across all offline media channels
• Analyze the effectiveness of moneyfarm media campaign results and continuously optimize spend and performance against targets (with support from Data team)
• Partner closely with Growth marketing team to understand impact of offline on performance marketing & to optimise media mix / planning accordingly

• Minimum 10 years of brand and communications management experience, with at least 5 years in a senior leadership role
• FS service in Asset or Wealth Management (D2C consumer as a plus)
• Proven experience in owning budget responsibility & brand awareness KPIs
• Deep understanding of Italian market dynamics (UK also welcome)
• Track Record of successfully scaling up a brand in a given market/product category
• Demonstrated leadership in creating, implementing, and evaluating best-in-class branding, marketing, communications, content plans
• Confidence to challenge how things are done to ensure continuous innovation and optimisation of the team's strategy
• Excellent written, oral, interpersonal, and presentation skills and the ability to effectively partner with senior leadership & key stakeholders
• A track record for innovatively translating strategic thinking into action plans and output, with a reputation for inspiring creative thinking and fostering problem-solving
• An entrepreneurial spirit, with the ability to embrace opportunity and overcome challenges
• Ability to maintain focus on the daily execution of tasks
• Excellent project management skills, including an ability to exert influence and move projects forward in a complex environment.
• Desire to excel in a fast-paced environment where deliverables may change as the strategy evolves
• Comfortable dealing with uncertainty by creating structure and prioritizing effectively
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects / responsibilities
• Demonstrated track record of creative and structured approach to problem solving