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Commercial Insights Manager (Media)

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SPALDING GOOBEY ASSOCIATES

2021-12-03 08:53:38

Job location Barkingside, Greater London, United Kingdom

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description


Media Owner seeks an Insight Manager (1 year FTC) to join its award-winning Market Insight and Brand Strategy team. Sitting within the wider Customer Team, the team provides insight and analysis across a diverse portfolio of digital and print products.

Working in a fast-paced, exciting media environment, the Market Insight and Brand Strategy team primarily supports the growth and retention of ad revenue from both display and creative solutions advertising across a wide portfolio of brands.

The Insight Manager is a critical role within the Market Insight and Brand Strategy team, responsible for bringing audiences to life with internal stakeholders and media agencies.

This role is responsible for developing insights across the business, primarily working with sales and content solutions teams to deliver compelling sales arguments through new and existing research.

The role requires someone who loves turning numbers into compelling storytelling.

The ideal candidate will have a genuine passion for media, advertising and understanding consumer behaviour. We are looking for a confident communicator who is comfortable presenting to senior stakeholders and clients.

Overall responsibilities:

Oversee all day to day ad sales requests using primary research and syndicated data such as TGI and Touchpoints
To use a range of techniques for analysing data and disseminating findings, ensuring that presentations are understandable to non-specialist audiences
Using insight to support the content solutions team and guiding creative propositions
Drive the commercial business by presenting compelling sales arguments to the sales team, agencies and clients
Analysing and interpreting readership, consumer and digital data
Overseeing a number of regular reports for key business stakeholders including PAMCo and Ipsos Iris
Manage an Insight Executive and a Senior Insight Executive including KPIs, performance and training
Manage the regular updating of insight collateral including our Insight Hub

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