Content Officer

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Job description

This is an exciting time to join the Best Beginnings team. We have just launched a new version of our popular Baby Buddy parenting app, which seeks to address health inequalities and give every child the best start in life. Tailored content empowers parents and gives them bite-sized, accessible and authoritative information that has been co-created with parents and reviewed by medical professionals. The app content covers a wide range of topics such as parents' physical and mental health and relationships, practical information on caring for a baby, support for good child development and nurturing family relationships. There is a wealth of videos and written content entries which this postholder will help the team to build on and ensuring the currency of all information supplied, placing the needs of parent users and their families at the heart of all we do.

The Job Context

The Content Officer will operate as a key member of the Digital & Content team of Best Beginnings, which currently consists of 6 team members. The Officer will work closely with the Content Lead, Senior Video Content Producer and Content Writer, and will play a key role in the co-creation, development and management of text and video content in the Baby Buddy app and other parent facing products developed by Best Beginnings.

The post holder will have admin ownership of Baby Buddy's content management system, organisational responsibility for the library of Baby Buddy video and text content that sits on multiple platforms, and the management of syndication of Baby Buddy content to third parties. Furthermore, the post holder will provide operational support for the Content Lead's management of partnerships and with our expert Editorial Board reviewers. There is significant scope for creativity and personal impact within this role, as well as opportunities to influence the content narrative of the charity's outputs.

The charity has ambitious plans for the continued development and improvement of its digital resources, and the content that sits within these resources are at the heart of the effectiveness of these digital interventions. These developments will focus on the expansion of content for the new Baby Buddy app, which launched in October 2021. The app content has been developed in collaboration with parents and healthcare professionals with daily short articles and videos supporting parents from conception up until their baby reaches 12 months of age. Our ambition is to grow the content up to a child's 5th birthday. Future plans also include the creation of additional tailored content to improve our support offer to fathers and partners, and families with diverse needs, focusing on those who are at greatest risk of poorer outcomes.

Key Responsibilities:

To manage the organisation and uniformity of all video and written content that sits within Baby Buddy and related platforms, including the app CMS, the charity's website and file storage, YouTube, Vimeo, and working with our Communications teams colleagues to support their work across other social media channels.
To maintain the app content library and update our project management pipeline for content reviews and content development projects.
To support the Content Lead and Content Writer to deliver on commissioned updates and developments of content in line with the strategic digital ambitions of the charity. This includes:

Engagement in research, planning and co-creation processes for new content.
Support the production of written and video content, and review processes involving the Editorial Board and Parent Panel.
Manage the deployment of new content to the charity's digital platforms, namely the management of Baby Buddy's CMS.
Manage film subtitling and develop and maintain a library of all subtitle files.

Respond to content-related user feedback, logging suggestions from app users, partners and professionals for content updates and undertaking research, edits and updates as needed.
Monitoring app user data in relation to content (e.g. user searches, open rates, video views) and supporting the Digital and Content team to devise improvements to user journeys and strengthen user engagement with app content.
Responsible for syndication of Baby Buddy content including licencing to third parties.
To work together with the Senior Video Content Producer where necessary, including working on shoots and edits. Notifying colleagues in other teams about content updates and new content and working with the Communications team to promote these more widely.
Acting as a positive representative for the charity and modelling the values and principles of the charity in all dealings with funders, strategic partners, staff and service users.
Working in accordance with Best Beginnings' policies, procedures, and values.
Undertaking such other duties as may be required that are commensurate with the scope and level of responsibilities of this post.

Person Specification

Skills

Highly organised with excellent attention to details
Ability to prioritise workload and work under pressure
High standard of IT literacy with a focus on website or app CMS software. Familiarity with video editing, subtitling and video transcoding software would also be an advantage.
Ability to work with minimum supervision
Excellent communication, organisational, prioritisation, time management and interpersonal skills
Ability to write and review copy, with a high level of English and a good understanding of English grammar etc.
Ability to undertake broad research projects and to synthesise information
Ability to prepare and/or to support others in preparing high quality project proposals

Knowledge

Project management qualification (or evidence of commitment to ongoing skills development)
Understanding of the strategic and operational context for a UK charity
Understanding of digital media platforms and the way in which digital media can be used to deliver strategic and operational priorities
Principles and practice of operational and project management
Knowledge of the early years/maternity sector and parenting support and information needs in the early years.

Experience

Demonstrable experience of CMS work in an app or website, including upload, edits, testing, working with developers to address bugs and monitoring their work to make improvements in the website/app.
Proven experience of working with a range of stakeholders including families, health professionals, academic and voluntary sector partners
Minimum of 2 years working in a charity, health, or early years organisation.