Digital Content Copywriter

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Job description

Explore a connected marketplace We connect data, markets, and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. We believe the right culture has the same effect. Our culture empowers our people, giving them the confidence and inspiration, they need to achieve their aspirations, thrive on innovation, and explore more. Digital Content Copywriter - ICIS - London Summary: In essence, this role is the storyteller of the business. ICIS need to communicate to our customers in an informed and engaging way, whilst maintaining a differentiated approach to content. The role requires someone confident in creating digital-first content, that communicates the business's narrative and messages, whilst always in support of our marketing focus areas. Thought Leadership content, video, social, campaigns, messaging, digital copy and branded content, are just some examples of the types of projects this role will be involved in. A customer first, omni channel approach to content is a must, with a desire to let data lead the decision-making process. Strong standards when it comes to output is critical, alongside a methodical and time-oriented way of working, always ensuring the content tells the story of ICIS. We desire someone who is going to elevate our copy, whilst always maintaining consistency. We want our brand to shine, and to do that we need a strong foundation focused on our narrative. Our business is a customer centric one, and we obsess about them all the time. Copy is the first route into a customer's heart when they digest our content, and it is paramount we make it our top priority. Alongside great storytelling, we also want to stand out in the approach we take to our value-based offering. We don't shout about how great we are, or yell about the features in our latest releases. Instead, we talk about the problems our customers face, the solutions available, and demonstrate the value we offer. Responsibilities: Content Marketing Expertise

• Strong experience in a similar role
• Experience crafting B2B communications with a specific focus on value-based content
• Work with the Head of Content to agree messaging frameworks, value propositions and house style guidelines, often contributing to the documentation
• Dissecting and interpreting briefs to attain the role copy will play in delivering excellence
• Scoping and defining projects so that schedules and delivery are guaranteed
• Act as the business consultant on copywriting, aiding wherever possible with stakeholders and championing best practice for ICIS
• Innovative, creative, and forward-thinking approach to ICIS and its approach to all things copy, content and marketing
• Liaising with stakeholders and cross functional teams to ensure product information is accurate, details are correct and technical data is reliable
• Working with the Content Team to ensure transparency is maintained across workloads, and that Copy fits the need of every project
• Re-writing and creating copy for our digital channels, social media, internal documentation, and company materials
• Producing messaging approaches to campaigns, drafting social copy, integrating messaging hierarchy into projects, and creating great examples of thought leadership
• Crafting high engagement copy that reflects ICIS' tone and brand voice
• Accountable for the creation of copy that aligns to marketing campaigns, vision groups and business requirements
• Contribute to, and maintain, an editorial and social content calendar
• Align and champion the brand and marketing style guidelines
• Puts the customer at the heart of our content, working with persona and campaign marketing teams to understand our audiences and the value we add to workflows
• Works across functions to deliver effective copy and stand-out deliverables
• Apply a test and learn approach, with a view to make data informed decisions when it comes to planning and implementation
• Optimise copy per channel so that our audience are seeing the right content, at the right time
• Have a business focused mind with a view to output content that generates leads and facilitates conversion
• Demonstrable first-hand experience in content marketing for B2B audiences
• Experience creating copy for the web and growing a social audience

Desired key skills:

• Strong copywriting skills, aimed at thought leadership, blog and social copy
• Content strategy planning, ideation and execution
• Exceptional production/project management skills to be applied to the effective running of projects, sometimes outside of own workload
• Experience managing stakeholders is a must, with strong communication skills and a pro-active nature
• Good working knowledge of SEO optimisation tailored to digital content
• Conceptualising, creating, and pitching creative decks to win over senior members of the business
• Shorthand, Infogram or similar digital content channel experience desired, but not essential
• Exceptionally organised, with fantastic time management and a proactive approach to projects