Digital Content Specialist

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Job description

We are Global

We're proud to be one of the world's leading media and entertainment groups. Whether it be on-air, via global player or through our outdoor advertising, we entertain and reach over 50 million individuals across the UK every week.

Across our entire business, we're committed to making more moments that matter for our audiences, customers and for each other. And every moment matters…the small, the big and everything in between. We couldn't do any of it without our talented, passionate Globallers. Everything we do is driven by our culture and the talented people who make it happen.

Here at Global, we have a saying…it's all about how you make people feel. It's our company ethos, our guiding belief and it's so much more than words. It's the vibe you get when you walk into one of our offices, it's what keeps us honest and true to who we are, and above all, it's the reason we all love to work here.

Job Description

Digital Outdoor content specialist

Reporting of the Role

This role reports to Digital Service Manager

Overview of job

The Digital Content Specialist is responsible for overseeing adequate levels of advertising is always displayed across all Global Outdoor digital formats. Key to this role is managing Global voidage & filler campaigns, as well as filler requirements from Global Franchise partners e.g., TfL, Network rail, Southwest rail, etc.

The Global Outdoor estate stretches across a breadth of different partners, screen specifications and locations, therefore this is a key role to ensure that content is always on screens, and that the distribution of filler & voidage campaigns is managed successfully to minimise the appearance of repetitive adverts.

The digital content manager is a key role of the Outdoor Digital Delivery team, they will work closely with the sales team, marketing, Partnership Directors and other key stakeholders across the business to obtain advertising content and ensure it is successfully delivered across the appropriate parts of the estate.

3 best things about the job

• Opportunity to develop and evolve processes from day 1, having ownership over implementing new ways of working.
• There is a lot of variety in the role which means every day there is an opportunity to learn something new.
• Global is a big company with lots of opportunities for progression and development.

Measures of success -

In the first few months, you would have

• A full understanding of our campaign scheduling, monitoring systems and the specifications of the screens.
• Good knowledge of filler & voidage campaigns and the technical opportunities for delivery.
• Built relationships with all relevant stakeholders and Partnerships to manage voidage campaigns and their individual filler requirements.

Responsibilities of the role

• Scheduling and monitoring of campaigns across the digital outdoor estate.
• Managing filler and voidage campaigns to ensure they are distributed correctly and get the correct level of display.
• Identify voidage/filler opportunities and work with sales and partnerships to gain content where required.
• Monitor for new sites that are built and ensure content is available to go live as soon as the screen is switched on.
• Being an expert on filler options across the estate. Producing accurate and detailed analysis to advise the business on how filler/voidage campaigns perform and opportunities to improve.
• Working with the relevant tech platform teams on system development requirements.
• Constant review and monitoring of content on the screens, ensuring adequate cover and identify new ways to improve and optimise.
• When required present filler information to Franchise Partners and be involved in decisions for agreeing changes.
• Weekly and monthly reporting of advertising levels across the estate.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• Excellent organisational and coordination skills
• Proactive attitude
• Ability to use systems and comfortable in a technology environment
• Commercially aware, customer focused with the ability to use initiative and intuition
• Excellent communicator with good interpersonal skills
• Can work under pressure and to tight time scales
• Ability to troubleshoot and identify issues
• Self-motivated and proactive
• Flexible, agile, and open to change
• Good analytical skills

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can't possibly serve our diverse audiences without first nurturing and celebrating it in our people and that's why we work hard to create an inclusive culture for everyone. We believe that different will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Global.