Digital Engagement Specialist

---

Job description

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.Position SummaryWorldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning - The Worldwide Engagement and Channel Planning team drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across WCC, guides digital and media channel planning in collaboration with our business partners, and guides cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those digital campaigns, tactics, and programs to meet and exceed business strategy and goals.Job PurposeSupport seamless interaction between the Brand (Marketing, Medical, Access) teams, Worldwide Engagement Planning and Content Capabilities teams, Business Information and Analytics (BI&A), matrix teams and agencies.Partners with business on development of brand digital strategy delivering channel insights and tactical recommendations and guiding execution of digital brand campaigns, tactics and programs to drive operational effectiveness and business impactLeverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, Interactive Visual Aids (IVAs), eMail, Display Ads, Remote Engagement and Search Engine Marketing.Key ResponsibilitiesServes as the dedicated point-of-contact for a business or market, associated digital agencies and Worldwide Engagement & Content Capabilities teams to enable seamless execution of strategy and guide execution of digital campaigns/tacticsCollaborates with Brand/market guides on campaign/tactic strategy and provides input on the development of functional plansCoordinates with Capabilities, Production Management, Worldwide Engagement Planning & Content Capabilities, WCC and Business Analytics and Insights on the following activities:Prioritization of campaigns and tacticsDefinition of campaign/tactic successEvaluation and optimization of brand tacticsDriving tactical plan to accomplish KPI and brand goalsProvides digital expertise into the ongoing evolution of customer model by working with business/brand guides on critical business prioritiesMaintains view of the landscape and has a broad perspective across the pharma industry to identify and drive best practice around digital expertiseDrives innovation culture and coordinates with marketing guides to develop innovative digital tactics and apply metrics / analyticsIdentifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these.Identify opportunities for synergies and collaboration within and across therapeutic areasGuides the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverablesPartner with other Engagement Specialists to provide early insight into guide markets material creation to drive content re-use.Deliver creative briefs and other necessary requirements documentation to support the development of digital programsProvide budget recommendations and estimates for digital plan tacticsMonitor, manage and provide regular updates on campaign/project financialsPartner closely with Production Management to provide direction and support to project teams and implement changes when needed in order to achieve project goalsMonitor project status and budget and provide regular reporting on progress, challenges, and solutionsCollaborate with other Engagement Specialists to enable consistency and best practice sharing across the enterpriseFacilitate and drive re-use of relevant assetsIdentify business process and capability improvement opportunities aligned to the needs of the businessConducts engagement planning briefings for senior management and external representativesFlex coverage across Engagement Planning on as-needed basisMinimum requirementsBachelor's degree - ideal but not mandatoryExperience in Digital Marketing; including in marketing strategy, brand planning, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/managementKnowledge, Skills & AbilitiesExperience in Digital communications, including:Websites; knowledge of multi-screen/responsive web designeMail campaignsDisplay ad developmentSearch engine optimizationSearch engine marketingInteractive Visual Aids (Sales Rep's iPad Presentation)Remote EngagementSocial media executionMobile appsHealth IT3rd party sponsorshipsAbility to manage digital agencies, vendors, and project support teamsDemonstrated excellence in operational effectivenessRecord of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation managementAbility to plan, prioritize and organize campaign development/execution through project management and negotiation skills to build consensus, resolve conflicts and manage expectationsProject/program management and ability to effectively author creative briefs and project requirement documentsExperience and knowledge of the Legal/Medical/Regulatory review processExperience working in the pharmaceutical or healthcare industry strongly preferredAround the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.Bristol Myers Squibb recognises the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. If you require reasonable adjustments in completing this application, or any part of the recruitment process direct your enquiries to . Applicants can request an approval of an adjustment prior to accepting a job offer.