Digital Marketing Manager

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Job description

SummarycausaLens are the pioneers of Causal AI - a giant leap in machine intelligence.We build Causal AI-powered products that are trusted by leading organizations across a wide range of industries. Our No-Code Causal AI Platform empowers all types of users to make superior decisions through an intuitive user interface. We are creating a world in which humans can trust machines with the greatest challenges in the economy, society, and healthcare.As we continue to scale our business, we now need to add a Digital Marketing Manager to the team to set up and establish a high-performing Marketing function on a 'green field' basis. The successful candidate will thrive on the challenge of setting up and leading this critical function within a fast-growing B2B technology business with huge international potential. Make no mistake, this is a career-defining opportunity for the successful candidate.We are passionate about our team, our collective development and the culture that pervades throughout the organisation; as a member of the management team this role also has an important part to play in living and promoting our values. We are committed to diversity and to ensuring that everyone feels at home and can contribute as a peer within the business.The RoleWe are seeking a data-driven, revenue-centric Digital Marketing Manager with experience in inbound and outbound B2B marketing, including account-based marketing. Working with a diverse team across North America and Europe, you will play a key role in growing our markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the causaLens website.Reporting to the Director of Scientific Communications, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market Causal AI platform to senior decision-makers.Your responsibilities will include:Collaborate on the development and execution of the digital marketing plan, optimising the use of account-based marketing and online/digital marketingSocial media account managementConceive, develop, execute and optimise online marketing campaigns to drive qualified leads, in alignment with company goalsCollaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success ratesChampion the website, driving increased traffic through SEO/SEM and conversions through more engaging messaging, calls to action, and use of tech.Regularly report program/campaign performanceThe CompanyCurrent machine learning approaches have severe limitations when applied to real world business problems and fail to unlock the true potential of AI for the enterprise. causaLens is pioneering Causal AI, a new category of intelligent machines that understand cause and effect - a major step towards true artificial intelligence. Our enterprise platform goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for leading businesses in asset management, banking, insurance, logistics, retail, utilities, energy, telecommunications and many others.causaLens in the NewsBest Deeptech Company 2019 - Artificial Intelligence Awards'Meet causaLens, a Predictive AI For Hedge Funds, Banks, Tech Companies' - Yahoo Finance'The U.K.'s Most Exciting AI Startups Race To Scale' - Forbes'AllianzGI Taps Virtual Data Scientists amid War for Talent' - Financial Times'Machine Learning Companies to watch in Europe' - Forbes'Best Investment in Deeptech' award - UK Business Angels Association awards'100 Most Disruptive UK Companies' - Hotwire'causaLens Appoints Hedge Fund Veteran and Data Leaders to Advisory Board' - NewswireBenefitsThe opportunity to join a fast-growing, agile, and international team passionate about innovation and making a differenceCompetitive remunerationShare option schemePension scheme32 days paid holiday allowance (incl. bank holidays)Equipment you need to get the job done (MacBook Pro etc.)Good work-life balanceOpportunities for continued learning and self-development, including courses, conferences and book budgetFlexible work-from-home and remote daysCycle to work schemeWeekly journal club and knowledge sharing presentationsRegular team outings, pizza Thursdays and annual company retreatsFruits, snacks and soft drinks in the officeAmazing, smart, fun and inspiring colleagues, always there to support your ideas, growth and enthusiasmLogisticsOur interview process consists of interviews and a "Day 0" which is spent with the team. Normally the Day 0 takes place on-site but for the time being, they will take place online.We will do our best to transparently communicate the process with successful candidates.Ideally 3+ years of work experience in similar role (B2B)Bachelor's degreeExperience with account-based marketingExperience with online marketingExperience with website strategy, including SEOBusiness acumenProactive self-starterStrong written, verbal, and interpersonal communication skillsProficiency with managing CRM (preferably Hubspot)Experience working in high tech or DataProficiency with LinkedIn & Google AdsNice to Have but not essentialMasters DegreePreferably: Experience managing agenciesPreferably: Experience of working in ML/AIContent writing creation experienceDesign skillsWordpress experience