Email & Social Coordinator

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Job description

Reporting to the Head of Digital Marketing , we are looking for an energetic and entrepreneurial Email & Social Coordinator our primary expert in email and social media for the region - with a mission to enhance the channel execution and development across multiple brands.This is a critical role to ensure Easyfair's continued growth as you find innovative ways to generate demand for our products and build awareness across all of our 30 brands.As the company's regional expert, a key focus of your role will be to ensure that our emal and social media communications work seamlessly together so that as a team we can continue to develop the best digital assets. This is a hands on role that will require you to delivering on all email and social elements and collaborate with seniorstakeholders and other departments in order to meet business objectives.You'll be part of the digital marketing team based in our Twickenham HQ office, but you'll be working closely with many departments in the company including Client Services, Events and sales.Key Responsibilities of the Email & Social Coordinator:With this position there is scope to take ownership, shape the role and grow your own skill set. The role will include:Creation of responsive email templates, in line with best practice and brand requirements.Coordination of Salesforce Marketing Cloud including; sender profiles, unsubscribes and data extensionsSupport teams with campaign planning - collaborating with teams to ensure email marketing aligns with brand strategy, meets business standards and is part of a multi-channel approachRollout of new social media scheduling and analysis toolBe the internal ambassador for the development of social media strategies - working in collaboration with internal stakeholders to ensure ongoing performance - proactively looking for both tactical and strategic optimisation opportunitiesRequirements for the Email & Social Coordinator role:Experience in email campaign planning and execution (preferably automation)Experience in developing social media channels to leverage content and increase audiences.Excellent communicator, comfortable take an authoritative and collaborative approach, internally and externallyNumerically skilled and commercially aware to conduct analysis of data and deriving insightsSalesforce Marketing Cloud Experience is desired (Marketo, Pardot & Hubspot or similar platforms are fine)Package:£20-25,000 basic salary plus benefitsAbout us: Easyfairs is a multi-format event organiser, active with more than 218 own events in 18 countries (Algeria, Austria, Belgium, China, Denmark, Emirates, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States). We strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands.Join us: At Easyfairs, we know in order to be successful , we have to have the right people.Our close-knit team is diverse, passionate and experienced in all aspects of responsible sourcing. If you are interested in becoming part of our growing company, driving your own career and working with leading global brands and outstanding people, then you've come to the right place.We are excited to have exclusively partnered with BMS Performance on the hiring of this role.If you have recently met with a BMS Consultant at their London office, please contact them directly to discuss this opportunity.