Growth Marketer / Senior Marketing Manager / Marketing Lead

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Job description

Hello there! At Zigzag.dog, we are on a mission to transform the lives of dogs & the people who love them. Dogs bring joy to households all over the world. They are our loyal best friends bringing unconditional love & companionship. The early stages of puppyhood are critical for healthy cognitive development, and a natural window to build a lifelong bond.

Sadly, a majority of dogs dont get the right training at this critical stage, often leading to behavioural problems or worse, abandonment. Were here to prevent that. Thats why weve developed the Zigzag app a digital coach which guides you through the ups & downs of early puppyhood with a personalised plan & a raft of tools, ensuring its fun & stress-free all the way.

We are a small corporate-backed early-stage company, with big hairy ambitions. Following early test market success, we are looking to build our team of hungry go-getters to take this venture to the next level.

This is a great opportunity for someone wholl enjoy all the thrills and challenges that come with building a start-up business from the ground up, but will also have the support to leverage from one of the largest pet care businesses in the world.About our Growth Marketer \/ Senior Marketing Manager \/ Marketing Lead roleReporting directly to the CEO, the Growth Marketer \/ Senior Marketing Manager\/Marketing Lead will drive the growth of the brand and the business by winning the hearts and minds of new puppy owners and turning them into engaged, loyal subscribers across both paid and organic channels.

As the first marketing hire on the team, the Growth Marketer \/ Senior Marketing Manager\/Marketing Leadwill be a member of the founding team and will play a key role in building thecompany from the ground up.

The ideal candidate will bring expertise in mobile app marketing and will have experience using MMPs (e.

g. Adjust or AppsFlyer).What youll be doing as our Growth Marketer \/ Senior Marketing Manager\/ Marketing LeadWe have ambitious goals to hit in our first year of operation - and were looking for someone whos ready to get stuck in and help us achieve our growth & product-market fit objectives.

Your responsibilities will include but are not limited to:
Developing a deep understanding of new puppy owners, their needs, pains & motivations segmenting them into key personas
Developing & executing user journeys across all our touchpoints (in and out of app) across the funnel to deliver optimised conversion, leveraging tools such as email, push notifications, in-app messaging & community
Owning the pirate funnel (AAARRR) from awareness to referral, determining areas of improvement opportunity, prioritising & executing marketing activities
Continually testing and innovating to optimise campaigns & channels for the best ROI
End to end ownership and analysis of performance goals (ROI and KPIs)
Analysing user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
Driving Zigzags organic and paid presence including building relationships with new audiences, creating community to significantly grow the number of Zigzag users.

Working closely with our programme & content team, closely aligning influencer strategy, referrals, endorsements & recommendationsWhat youll offer
A proven track recordas a growth marketer in an ideally B2C digital environment
A passion for dogs, a sensitivity for our brand, mission & audience
You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment
You have in-depth working knowledge about a wide range of marketing tools and techniques, including mobile app marketing, and MMPs (e.

g.

Adjust or AppsFlyer)
You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel
Growth mindset, with the desire to test and learn and iterate quickly leveraging strong funnel analytical skills, including A\/B testing, web & app metrics
Experience of working within a successful subscription mobile app business would be advantageous
We are building an international presence - international experience & languages are considered a plusWhat youll get in return for your talentsYou can expect a base salary between 50k and 75k(dependent on experience), a competitive benefits package that will include an incentive scheme rewarding you for helping Zigzag achieve its ambitions.

As a late-stage start-up, with the backing of global organisation, youll be joining the business as we enter a period of significant growth, with that comes fantastic long-term career and personal development opportunities.

How to apply for our Growth Marketer \/ Senior Marketing Manager \/ Marketing Lead roleWe have chosen to work with our friends at ADLIB who are managing the recruitment process for Zigzag.

Theyre a B Corp business and well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose that wants make a positive impact on society and the planet.

Please note that any candidates that approach Zigzag directly will be forwarded to ADLIB for consideration.

Inclusion and equalityHere at Zigzag, equal opportunity runs through every aspect of the business.

We are creating an environment where a diverse mix of talented people want to work, do their best, and share in our journey for the long term.

Were building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be.

We strive to be a workplace where everyone feels empowered and can be their authentic selves.