Marketing and Communications Manager x2

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Job description

Purpose of Job

The Marketing and Communications Manager will have responsibility for, developing, and delivering an integrated marketing and communications strategy to promote the work of our Content and Campaigns (C&C) Directorate, responsible for all Age, Gender, Wellbeing and Race campaignsto all key audiences, both internally and externally. This work will play an integral part in growing the responsible business movement by attracting prospect members.The Manager will also support with other campaigns and marketing activities such as The Times Top 50 Employers for Women campaign. In addition, the Manager will support the wider team on all areas of communications in line with BITC's strategy.

Main Responsibilities / Accountabilities

Marketing and Communications Strategy

Create and lead a marketing strategy for a number of campaigns and marketing activities and different projects and programmes from the C&C Directorate.

Work with the wider Marketing and Communications (Marcomms) Team to ensure the C&C strategies, key activities and messaging are aligned to our wider marketing strategy.

Marketing and Communications delivery.

Work with the wider Marcomms team to ensure the successful delivery of our marcomms strategy across key focus areas utilising all marcomms opportunities and channels to reach our target audiences.

Collaborate with all Directorates and internal teams on understanding the best way to promote your focus area campaigns.

Work with the Events team to promote your focus area's events, ensuring there is adequate promotion around each event.

Keeping up-to-date with current trends, Awareness Days / Events and any other relevant activity and news that we can integrate into comms planning.

Work closely with Communications Planning Manager to set KPIs, monitor and evaluate the impact of marcomms activities for each key focus area, applying learnings to future campaigns.

Content Support and Review

Work closely with internal and external stakeholders, ensuring consistent messaging has the desired impact on the target audience.

Review and approve all marketing communications to BITC's members and wider audiences, guaranteeing consistency of voice, clarity, grammar and punctuation.

Support, advise and collaborate with the Content and Campaigns team on reports, case studies, toolkits, blogs, and other types of research, ensuring maximum impact on the target audience.

Liaise and manage freelancers, such as Designers or Copy Writers or agencies to make sure we produce high quality content to engage with the target audience.

Collaboration with colleagues across BITC

Collaborate across different focus areas on flagship BITC campaigns and events, to ensure consistent messaging and marcomms activities.

Working effectively with colleagues to understand campaign issue areas and thus deepen member engagement.

Work to increase cross-team effectiveness with your key issue areas and communications.

From time to time, hold internal training sessions to internal staff for regular training and upskilling on ways of working.

CLOSING DATE: :59pm

INTERVIEW DATES: w/c 13/12/21