Marketing Manager -Retail, EMEA

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Job description

Marketing Manager -Retail, EMEA - WDWhat you will doThe role of Retail Marketing Manager, will lead marketing activities and growth of our entire retail portfolio as well as the newly launched Sensormatic IQ Platform across 2 sub-regions: UK&I and FR / BNL/ Nordics.This position will contribute to regional commercial objectives through the development of innovative and effective marketing campaigns and programs and focus on localizing, executing, creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.This hands-on regional leader will act as a change agent and ambassador, helping evolve the retail business according to market dynamics and technology trends.To be successful in this role, you will need to be passionate, self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. You will also need to be strongly customer-focused and have ability to build strong relationships and support sales organizations.This is an exciting opportunity for an experienced, technology savvy marketing professional to drive regional digital engagement, sales enablement, market awareness and commercial business growth.How you will do itAccelerate growth of our entire retail portfolio under Sensormatic IQ platform via powerful integrated marketing campaigns and programs; be accountable for measuring and reporting on those regional initiativesDay-to-day creation and execution of content and digital campaigns to drive demand creation and lead generation; work closely with lead generation team to ensure the timely and accurate follow upEnhance local webpage and social media presenceLeverage, tailor and execute overarching retail messaging framework, business branding and proof points to ensure one-voice communicationsWork directly with sales, business development and channel partner to support key scorecard initiativesManage local customer engagement, events and public speaking activitiesManage local marketing service providers and monitor the service quality levelManage the assigned budget, approvals and administrative processesSupport marketing and sales teams with ad-hoc requests and stretch assignmentsQualificationsWhat we look forRequiredAction oriented / strong retail business acumenExperience working an EMEA / Global based role.Ability to lead and participate in cross-functional teams in a highly matrixed environmentStrong interpersonal skills to ensure speed of executionExperience working in a Marketing function in a B2B retail technology based company with strong communications skillsBroad exposure to general Marketing functions including digital, web, content, though leadership, events etc.Bi-lingual French / English. Alternatively: French as a mother tongue, English - min. very working proficiencyAdvanced communications skills, ability to communicate complex concepts clearly to multiple audiences, from executive management to peers, to front line employeesOccasional travels (post pandemic)PreferredMin. Bachelor's Degree (Business, Communications, or Marketing)Job Sales & MarketingPrimary LocationGB-London-LondonOrganization Bldg Technologies & Solutions