Paid Digital Marketing Lead

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Job description

Paid Digital Marketing Lead

Location: UK Flexible
Hours: 35 hours per week
Contract: 12-month Fixed Term Contract
Salary : circa £45,000 plus ILW (Inner London Weighting) where appropriate

Do you have a passion for Digital Fundraising? Could you use your skills and experience to manage and expand our paid social advertising presence and make a real difference to the work that the British Red Cross do?

This could be just what you've been looking for…

The role
As our Paid Digital Marketing Lead you will operate and partner multiple teams across the organisation to set the bar for high quality, well-coordinated paid digital advertising.

You will be responsible for our paid digital advertising activity, particularly paid social advertising which will include the coordination of campaigns delivery on social media platforms but also managing risk and compliance to enable different features within this activity to be unlocked.

To succeed in the role you will have an extensive digital marketing background and a strong knowledge and understanding of how paid social marketing works, particularly for brand awareness and revenue generation.

What will you be doing?
The successful candidate will be responsible for the continuous improvement in our approach to advertising on a variety of digital platforms, integrating activity alongside our organic social media team as well as interrogating media plans from our external agencies.

Responsibilities will include:

You will have a strong grasp and understanding of how digital channels, specifically paid social.

Sets the standard for best practice in advertising on these channels for the organisation.

Deliver directly paid social campaigns having also oversight of the rest of the organisation's paid social campaigns to prevent or manage any clashes.

Maintain oversight of our activity on these platforms whilst advancing our work on these channels and supporting the training and upskilling of colleagues through the promotion of best practices.

Advise and provide recommendations on the creation of our paid social campaigns assets, making sure they follow best practices and they are fit for purpose

Closing date for applications is 23.59pm on 7th December 2021 with interviews to follow shortly thereafter via Zoom.

What you get in return
We offer a wide range of staff benefits, including:
⦁ 36 days holiday (inclusive of bank holidays) - pro rata for part time staff
⦁ Option to buy an extra 5 days annual leave
⦁ Up to 6% contributory pension
⦁ Flexible working policy
⦁ Discounts from a range of online and high street retailers

A little bit more about us...
The British Red Cross help anyone, anywhere in the UK; get the support they need if crisis strikes. From hiring a wheelchair or dealing with loneliness, to adjusting to life in a new country - we're there when you need us.

Our organisation was born out of a desire to bring help without discrimination.
Impartiality and neutrality have been central values for the Red Cross since we started.

At the British Red Cross, we are looking for the best people to help us provide support to millions of people affected by crisis in the UK. We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of; age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Diversity is something we celebrate and we want you to be able to bring your authentic self to the Red Cross. We want you to feel that you are in an inclusive environment, and a great position to help us spread the power of kindness.

In the British Red Cross we will not tolerate any form of misconduct, including sexual harassment, exploitation and abuse. We have a code of conduct in place, and are committed to creating a culture of integrity in the organisation where misconduct is not tolerated, situations of abuse are quickly investigated and perpetrators are dealt with effectively.

If you are appointed to a role within BRC you will be subject to the organisation's Code of Conduct, a copy of which you can find on our website.

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

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Connecting human kindness with human crisis