Retention Manager

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Job description

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty.

As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want.

We are looking for a confident and experienced direct marketing / individual giving fundraiser to help lead our work developing and delivering key aspects of the Retention business plan and Individual Giving strategy.

Reporting to the Head of Retention, you will plan and deliver integrated appeals including virtual giving (trading) products marketing, retention campaigns, and developing engaging supporter journeys (with an initial focus on nursery/first 12-months supporter life-cycle). Working to maximise lifetime value and ROI by achieving income and retention targets and objectives, and providing seamless and positive experiences for all supporters throughout their relationship with AAUK.

A keen eye for supporter and behavioural data, spotting trends, reporting and analysing fundraising data will be really important in helping you understand our audiences and supporters.

You will do this by working with a diverse stakeholders including Retention, Acquisition, members of supporting teams, AA-federation members, suppliers, and agencies. Strong interpersonal and written and verbal communication skills with the ability to build excellent relationships based on mutual respect and trust are required to excel in this role.

Your experience planning, monitoring, and forecasting for budgets will allow you to meet targets and your resilience will allow you to constantly strive for improvement and deliver.

We're looking for someone committed to equal opportunities, AAUK's mission, vision, values and strategic aims, feminist behaviours and anti-racist storytelling, and works towards their achievement in the context of the Individual Giving team's objectives.

Limited national and international travel may be required with prior notice. Some out of hours working during evening and weekends may be required, particularly as we are a team that is active during emergency humanitarian fundraising appeals.

ActionAid is committed to driving improvement through digital channels, tools and ways of working. We will ensure that we provide the technology and the training to enable all staff to perform their roles to the best of their abilities. In return, we ask that all staff are committed to continually improving their digital skills and knowledge within the working environment. Our recruitment processes will evaluate the digital skills of all applicants.

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.