Inbound Marketing Executive

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Job description

Role Description

Okay basically what is this gig?

It's about supporting Resonance's clients to execute their inbound marketing strategies and campaigns. You'd work alongside the Head of Inbound and the Inbound Manager.

Resonance is an inbound marketing and HubSpot Partner Agency, and the ideal candidate would have direct experience with HubSpot and be adept at handling all channels for inbound content, from social to email to web.

However, to succeed in this role you don't need to have direct experience with HubSpot - most important is for you to have the ability to think on your feet and persevere to solve problems. If this sounds like something you'd be good at, Resonance would love to hear from you!

Tell me a bit about the company

Sure - Resonance is a boutique PR (Public Relations) company based in London. They specialise in helping innovative (usually tech) companies to build and maintain strong reputations.

Sounds interesting...tell me more…

Resonance is fortunate to work with some incredible brands in the B2B technology space. They are a proactive, creative team, balancing thinking with doing and they've had an outstanding year so far. It's a great time to join them as they look to grow their inbound team.

What would my responsibilities be?

This is a varied and exciting role, so there are a fair amount of things that you will be required to do - here they all are:

Inbound operations:

Help manage a rich content/editorial calendar that attracts a qualified audience to Resonance's clients' owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Help grow new leads by converting site traffic through calls-to-action, landing pages, and writing lead generation content and blogs.
Help optimise Resonance's clients' marketing automation and lead nurturing processes through email, content, and social channels.
Help collate and report on closed-loop analytics with sales to understand how the inbound marketing activity turns into customers, and continually refine our process to convert customers.

Content marketing:

Blog: Growing blog subscribers, converting visitors into leads, and expanding blog reach. Work with the content team to write various types of blog articles on client topics. Review analytics to improve blog strategies and tactics
Seek ways to optimise content for search engines and lead generation.
Work with Resonance's clients' strategies to execute on high value asset creation that drives leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
Grow Resonance's subscriber base by providing them with regular, helpful content that's aligned with their needs and interests.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and Resonance's audience.
Work with SEO teams to ensure inbound marketing strategies and tactics focus on on-page SEO and off-page SEO for clients. Include high-quality content around important, relevant terms as part of ongoing content execution.
Have an understanding on how to improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.

Proactivity & Innovation:

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to content marketing, social media marketing, attribution, and email marketing.
Stay up-to-date with news, updates and new features of HubSpot and think of ways these can be leveraged for clients.

Social media:

Social media content: Help build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Monitor and engage in relevant social discussions about Resonance's clients' company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Where relevant, help execute social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Work alongside other members of the Resonance team and internal client teams to help distribute content that educates and entertains the audience and supports marketing goals.
Drive consistent, relevant traffic and leads from the company's social network presence.
Explore new ways to engage and identify new social networks to reach Resonance's target buyers.
Track, measure, and analyse all initiatives to report on social media ROI.

Email marketing:

Grow Resonance's clients' databases organically, not through bought or rented lists.
Manage the execution of the company's client's email campaigns, including the template designs, calls-to-action, and content used in their email sends.
Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimise lead nurturing workflows for these segments to convert leads into customers.
Work to minimise list decay and unsubscribes while increasing the productivity of email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Paid marketing:

Help the inbound marketing manager execute on the strategy and setup of all paid campaigns.
Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Help in the execution of landing pages and lead generation forms for Resonance's content to distribute through relevant paid programs.

What are the requirements?

These are essential:

BA/BS degree or equivalent work experience.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
You're a team player
You have a passion for results

These are nice-to-have:

Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. This is not essential but desired.
Bonus skills: HTML/CSS, Adobe Creative Suite, SEO experience, HubSpot experience.
Some past experience in marketing is preferred.

Perks and Rewards

Salary: £22k-25k - Salary depending on experience

28 days annual leave, comprising of:
25 days holiday
2 company-wide holiday days
Birthday off
Flexible working
Half-yearly performance-based bonus
Monthly awards for both coverage of the month and star of the month - both winners receive £50 voucher of their choosing
The personalised career development programme, comprising of:
£1,000 annual external training budget
Internal lunch and learns
Monthly coaching as part of the personal development plan
Bi-annual performance and salary review
Personal wellness fund
Pension contribution
Monthly socials
Quarterly team away days
Summer and Christmas party
Weekly group PT session, 'move with Milly' on Thursday lunchtimes

About the company:

PR and communications consultancy - Marketing & Advertising - 10-49 employees

Resonance works with some incredible brands in the B2B technology space. They are a proactive, creative team, balancing thinking with doing. From what we've heard, they have had an outstanding year so far - hence the need for more people! Resonance delivers PR, AR, content marketing and inbound marketing to B2B technology companies seeking growth. They're headquartered in London (currently with a private office at the Allbright Club), with strategic partners across Europe (mainly Germany, France, Italy and Spain) and North America.

The Resonance difference is their data-driven approach and focus on B2B technology. In short, they use data as the basis to tell stories and grab attention.

A bit about the company values and culture

Curiosity: We listen, think for ourselves and ask questions that others don't
Fearlessness: We take a big idea and make it real. We are fearless, take ownership and persevere to achieve our clients' goals
Passionate: We are excited by the things we do and committed to the outcome we deliver
Straightforward: We are always transparent and straightforward in every task we approach and deliver on promises
Collaborative: We work as a team, both internally, but also with our clients who remain at the heart of everything we do

Where does the magic happen?

Resonance is headquartered in London (currently with a private office at the Allbright Club), with strategic partners across Europe (mainly Germany, France, Italy and Spain) and North America.

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