Growth Manager

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Job description

Role Description

The opportunity

This an opportunity to accelerate growth at one of the UK's fastest-growing pet food startups, testing, learning and growing new acquisition channels from scratch!

As KatKin's Growth Manager you'll test, learn and scale new marketing channels including SEO, Partnerships, Affiliates, and Events, plus support (and in time lead) existing proven channels. You'll report on channel performance and use data to inform and optimise their growth strategy.

Their Growth team is a small team with a big impact and ambition, so a proactive attitude is a must! You'll be an optimistic contrarian who's not afraid to voice opinions and bring new ideas (using both your creative and data brain!) to life.

If you want to join and grow an ambitious, mission-led, high-growth startup that's making a genuine difference to cat's (and their people's) lives, you'll love working at KatKin.

And what about the company?

Did you know that some cat food contains as little as 4% meat. Considering cats need meat to thrive, that's a problem. Cats have been neglected by the pet food industry for too long, being offered variations of dog food, rather than food designed specifically for their enjoyment and health. KatKin gives cats what they really need and crave - 100% Fresh premium meat. Pure and simple.

Rated 4.9 out of 5 on Trustpilot with many cat owners reporting transformative benefits, KatKin are the highest rated cat food brand in the UK. They're a small, entrepreneurial, ideas-led team of cat lovers, focused on the mission to give all cats the food they truly deserve - 100% Fresh premium meat.

They hire the best, so you'll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition. Join their fast-paced, innovative team and help more cat people discover the best food for their cat's health!

What's the role?

Ownership includes:

Research, plan and launch new acquisition channels for testing to drive higher acquisition at lower CPA. Monitor performance and scale successful channels.
New channels to test and scale include (not exhaustive):
Partnerships and competitions
Affiliates, CPA deals and lead gen
Events
Refer a friend
Offline channels including radio & tv
Existing channels to optimise and grow include:
Insert swaps and paid inserts
SEO
PR
Work with our Head of Acquisition on existing digital channels (Facebook, PPC)
Own reporting and forecasting for your channels, working with our data analyst to create automated reports in Looker where possible
Work with the rest of the growth team and brand team to drive customer messaging, identifying customer segments and new opportunities
Work closely with the CX team to identify and solve customer pain points and use our marketing to improve the overall customer experience
Influence retention projects to drive higher lifetime value

Who are they looking for? ️

These are the essential requirements:

Proven success in launching, optimising and scaling new marketing channels in a fast-paced environment.
Proactive with a creative and curious mindset - you're always thinking of ways to drive continuous improvement and optimisations.
Impeccable verbal and written English skills - you will be the voice of the company!
Proficient in Excel, and very comfortable pulling, manipulating and interpreting data.

These are the nice-to-haves:

Experience with some aspects of SEO/Google organic
Experience using marketing platforms
Bachelor's Degree or strong relevant experience

The exciting bits!

Meaningful equity packages
Career defining opportunity as an instrumental role in scaling our brand
They reward success, opportunities for promotion and support in personal development
No egos and a small close-knit team
25 days holidays every year plus your birthday off (26 days total)
4 week WFA (work from anywhere) policy
1-2 days WFH every week
Discount for KatKin fresh meals
Free popcorn, all the tea and coffee you can drink, fresh fruit and a cat (and dog) friendly office

What's the culture like at KatKin?

In their own words: "Culture wise, we are a small team of 50 people, growing constantly. We have a great atmosphere in the office (people bring their cats and dogs in!) and we love to celebrate both big and small things - we have a social every 2 weeks, as well as for anniversaries and birthdays."

The key details

Location: Ealing office

Salary: £40-55,000, dependent on experience

Equality, Diversity and Inclusion at KatKin

They say: "In a nutshell - diversity is about the mix of people on our team and inclusion is about how welcome everyone feels to be part of our team. Our goals are straight forward - to employ a diverse team across our business because we want to reflect the communities we serve and we value the wide range of perspectives, ideas and experiences that diversity brings; and to implement strategies to ensure every employee feels included and part of our KatKin family."

So, what are the next steps? ✏️

Apply via TalentPool so your application is sent straight to the employer.
Initial phone interview with the hiring manager
A panel interview, made up of 3 separate 30 minute interviews (either over the phone, Zoom or in person)

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