Mobile Marketing Manager

---

Job description

Role Description

This role will manage 2 key areas of our external marketing; Social Media and Mobile App campaigns. Although these 2 channels have significant overlap there will be tasks that are unique within each one. The successful candidate will report directly into a Senior Marketing Manager.

Mobile Marketing

This part of the role will primarily be focusing on growing and optimising our Mobile App Strategy, by working with, and leveraging, internal teams and external agencies. Over the last few years our mobile marketing has been focused on acquiring large numbers of new users. While these campaigns will remain a big part of our strategy we are looking for someone to also own and develop strategies focused on existing user retention and app engagement. ASO will also be a focus for this role over the next year, so experience within this area is desirable.

This role has huge visibility throughout the business, from presenting key strategies to the CEO, to working with product team to ensuring the latest and best functionality is available within the apps, all the way through to combining strategies with the CRM team to improve

Social Media

They will develop and deliver the social media strategy for Wowcher and LivingSocial's paid presence across all social platforms but predominantly Facebook, Instagram, Twitter, Pinterest and TikTok. They will be responsible for managing our paid agency in order to optimise campaigns which are focused on either acquiring new subscribers, generating new customers or re-targeting existing users. They will also be expected to work closely with marketing executives and the design team to ensure our organic presence across each platform is aligned with our brand tone of voice/strategy.

Key responsibilities

Optimisation

Leverage data to increase the volume & quality of new and existing customers acquired through social and app channels.
Identify areas of opportunity, and execute projects to drive growth and engagement across our paid social and app channels
Analyse and report on key performance indicators both on a monthly and weekly basis. E.g. Cost per registration, ROI, Uninstall rate, App Store ranking etc.
Grow & optimise subscription campaigns focusing on acquiring high value subscribers at a low CPR
Grow & optimise retargeting campaigns focusing on maximising in visit ROI
Allocate and manage the mobile and social marketing budgets.

Strategy & New Opportunities

Help create and implement our ASO strategy within both the Apple and Google Play stores
Manage relationships with existing suppliers, ensuring optimisations are happening constantly. As well as on boarding new suppliers in order to test different strategies and inventories.
Launch, grow and optimise paid campaigns on platforms like Pinterest and TikTok
Define the quarterly roadmap to test compelling content including imagery and video for social audiences
Monitor trends in social media broadly, and within the brand community specifically, to ensure the brand remains adaptive; keep managers up to speed with developments
Keep up to date with the latest mobile marketing trends - ensuring they make suggestions about new opportunities we should test and new functionality we should develop

Technical Skills

Use our mobile attribution tool, Branch, to create, track and optimise campaigns
Use SQL Redshift & Quicksight to analyse app data and subscriber LTV

Cross team collaboration

Work closely with the design team in order to develop and test new creative
Work closely with the tech department to ensure the apps tracking and functionality is up to date
Support other teams within the business with all social media activity that may be required

Experience and Skills Required

Knowledge of all social media platforms including but not limited to, Facebook, Instagram, Twitter, Pinterest, TikTok, Snapchat
Experience with Branch and Social Bakers are beneficial but not mandatory
Experience using SQL, Microsoft Office & Adobe Analytics
Strong grasp of numbers with good analytical, reporting /excel skills
Must have experience with designing, creating and executing engaging Social Media strategy and paid campaigns for e-commerce/retail brands. Ideally 2+ years.
Super organised: we have lots of social campaigns across platforms and a paid agency that need to be managed - so you will need to be able to manage your time effectively to make sure you hit your KPIs
Enthusiastic: we all love what we do, and need someone who will share that enthusiasm with us!

The values we live and breathe

Passionate
Innovative
Open and Honest
Team
Growth

In return we offer a large number of employee benefits including

25 days holiday plus 8 days bank holidays and the chance to buy an additional 5 days per annum
Up to £40,000 per annum depending on experience
New and modern office with a lively office culture in Dalston Junction
Dress down everyday
Cycle Scheme
Pension Scheme
Private Medical
Discounts on well know high street stores
Season Ticket Loan
Twice Annual Company Wide Parties

What are you waiting for?! #getawowaday

A job from TalentPool, powered by Cilla - the talent matching engine IndeedLP