Marketing Manager

---

Job description

My client, a global leader in the SAAS market is seeking a Marketing Manager with strong knowledge of the renewable energy markets to join their technology venture.

As Marketing Manager working remotley within the UK, you would lead the planning for all marketing activity on campaigns and help develop the Marketing & Sales strategies for the company in line with the company objectives.

Duties include:

● Managing all marketing activities, events, and campaigns for the company

● Design an integrated and aligned marketing strategy with Product and Sales.

● Awareness campaigns (brand, product)

● Hands on approach with omnichannel experience across multiple channels

Maintain and update Website content (copy, media, structure in relation to

Products and Sales)

● Campaign activities from content creation to delivery across multiple digital

channels including our email marketing tools

● Create social media content in line with a social media strategy with a focus on

brand awareness and lead generation with Renewables

● Creating new marketing collateral e.g., product sheets, fact sheets, infographics,

etc, for sales teams as and when required

● Formulating and managing Company marketing budget

● Developing the marketing strategy for the company in line with the company

objectives

● Creation and publication of all marketing material in line with integrated

marketing plans and metrics framework

● Managing and implementing promotional campaigns

● Designing social media strategies

● Generate leads with full life cycle to increase from top of funnel to fast track to

bottom

● Manage and improve lead generation campaigns, measuring results with sales

● Understand Solutions and design, build and run Solution awareness campaigns

● Copywriting across Sales, Marketing, Advertising and Product

● Working independently/self-governing delivery

● You will be responsible for ensuring the demarcation of marketing responsibilities

and dependencies are identified at the outset and planned from both quarterly

and annual timelines

● Research and analysis of market requirements in relation to Product and Sales

● Overall responsibility for brand management and corporate identity.

● Analysing potential strategic partner relationships for company

● Conduct research with existing clients

Requirements of the role:

● Bachelor's degree in Marketing or other

● 6 - 10 years' experience

● Knowledge & Experience of Renewable Energy Market

● Experience in marketing B2B technology products or services.

● Digital marketing

● Design skills

● Self-starter

● Omnichannel experience

● Social media experience

● Experience in managing time and multiple priorities to execute high quality

deliverables.

● Creative and innovative approach to project

● Working on sales strategies and ways to promote product

● Strong oral and written communication skills

● Proven experience in writing engaging copy for marketing purposes (website,

product copy, social media, etc.)

● A quick learner on new products and sales approaches

● Strong analytical and project management skills

● Confident and dynamic personality