Senior Digital Channels Specialist/Head of Digital Channels

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Job description

Senior Digital Channels Specialist/Head of Digital Channels/Head of Digital

Role Purpose

As a member of the Marketing Team, the Senior Digital Specialist will be responsible for developing and delivering the digital channels strategy and technical activity to support the growth of the ecosystem, supporting revenue objectives and ultimately adoption and usage by end users.

This is an exciting opportunity to help shape an emerging industry ecosystem and lead the digital presence in order to grow the ecosystem. This will focus on developing the digital channels strategy and then ensuring effective on-going management of two websites, social media and the marketing tech stack, including but not limited to the integration of CRM with all digital functionality.

Key Responsibilities and Activities

• Define and agree the overall digital channels strategy for the organisation, determining the appropriate objectives and delivery approach for key channels such as the Standard website and brocureware website, social media, and underlying tech stack.
• Working with the business CRM team, support the configuration of the CRM system to support all marketing communications and engagement activity.
• Collaborate with the Creative Content Specialist to drive the content roadmap for the website and other digital channels (working with the broader marketing and internal teams) in order to drive digital engagement with the ecosystem.
• Maintain and develop other digital channels such as the social media presence (working with the social media specialist)
• Ensure the right ongoing operating model including the selection and management of third party agencies to support key areas of delivery and management including website development and management, technical support, SEO, channel analytics, UTM, UX and design etc.
• Work with the broader team to ensure key initiatives are supported and effectively delivered through the digital channels.
• Work with the wider Marketing and Engagement Team to deliver acquisition, conversion and retention plans through multi-channel digital campaigns and maximising the use of paid social and SEO strategies.

Experience and knowledge

• At least 5 years' experience in digital channel strategy and management
• Knowledge of PSD2, open banking and payments landscape
• A good understanding and engagement with FinTechs, Banks and Payment Providers
• Demonstrable experience of working with external companies in the development and delivery of digital channels
• Previous experience of configuring and implementing CRM systems to support engagement strategy
• Demonstrable experience of building and delivering digital products
• Demonstrable experience in digital lead generation campaigns

Skill Set

• Comfortable with UX, data analysis and UTM parameters
• Creative, proactive and customer centric
• A team player capable of influencing senior stakeholders with strong opinions
• Technology generalist with ability to understand & influence day to day discussions around Wordpress, hosting infrastructure, user access management

Please reach out for more information about this awesome opportunity.