CDP Business Analyst/Marketing Consultant (Customer Data Platform - Adobe, Salesforce)

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Job description

CDP Business Analyst/Marketing Consultant (Customer Data Platform - Adobe, Salesforce, Treasure Data, Tealium) - Remote - 7-8 months

(Customer Data Platform, CDP, Digital Strategist, Business Analyst, Marketing Consultant)

One of our Blue Chip Clients is urgently looking for a CDP Business Analyst/Marketing Consultant (Customer Data Platform - Adobe, Salesforce, Treasure Data, Tealium)

My client needs a business analyst/marketing profile with CDP experience that can move from requirements on different use cases, segmenting, configure activation

For this role you can work remotely.

Please find some details below:

Description: As a CDP Digital Strategist you will coordinate how data is used to shape and execute actions in the marketing life cycle. The digital strategist will be tasked with analysing user experience data, bridging the marketing and IT teams in implementing a Customer Data Platform in terms of business requirements.

Job Description:

Analyze Customer Data Platform (CDP) use cases with the marketing department

Align with the various customer data providers within the company to shape the data that will be stored in the CDP

Refine CDP use case requirements with regards to data acquisition and activation (marketing automation, content personalization, ) and align with the CDP IT teams by drafting requirements, user stories, etc

Analyze customer and user data with regards to quality and to enable identity stitching.

Configure Treasure Data with regards to to activations and segmentation

Skills:

Clear understanding of Customer Data Platforms ( Adobe, Salesforce, Treasure Data, Tealium, )

Proven experience in data-driven marketing execution with a CDP, DMP or other equivalent

Degree in advertising, marketing, communication science or equivalent is a plus

Excellent written and verbal communication skills.

Firm grasp of emerging digital tools.

Thorough understanding of digital touch points.

Excellent interpersonal skills.

Insightful and perceptive.

Possess broad knowledge of best digital practices

Please send CV for full details and immediate interviews. We are a preferred supplier to the client.