Digital Marketing Manager - Insights and Analytics

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Job description

PwC is looking for a "Digital Marketing Manager, insights and analytics" to join our Digital Marketing Team. The team seeks to create compelling digital experiences for our clients across channels, leads the firm in the development of digital marketing strategies and strives for investment in the right tools and technology to support our ambitions.

The Digital Marketing team collaborates with the business and other teams in the Sales and Marketing function such as the Sales and Marketing insights team, brand, design, content development and campaigns to shape the right digital approaches. It is also responsible for working with a small group of agencies. The digital channels covered by the team include but are not limited to: digital advertising, SEM, organic social, email/marketing automation and our pwc.co.uk website.

This is an exciting time for the Marketing function as it looks to make a step-change in its approach to digital and insights; testing and learning about what's working and what could be optimised. This is a new role, reporting to the "Digital Channels Leader" within the Digital team.

We are in the early stages of our marketing insights journey, however given the investments that we are seeking to make into marketing technologies this is a timely role that can influence and shape the future maturity of our insights and analytics and our marketing performance.

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire.
  

The Role

Reporting into the "Digital Channels Leader", the individual will be responsible for:

• Developing the right KPIs and targets for digital marketing campaigns, projects and channels

• Using insights into campaigns and channels to develop and maintain benchmarks over time

• Reporting across campaign types: a portfolio of marketing campaigns including brand awareness, engagement and lead generation; and reporting within channels including digital advertising (paid social, display and programmatic etc), organic social, email/marketing automation and our PwC UK website etc.

• Focusing on driving performance of campaigns and channels, providing recommendations on improvements and interventions

• Using data and tools to improve the efficiency and effectiveness of our reporting, including Adobe Analytics, Alteryx, Tableau, Salesforce Sales Cloud, Salesforce Marketing Cloud, and external data from paid media agency reports. In the future we are working to onboard Salesforce Datorama.

• Working with various teams from business-aligned marketers to digital marketing colleagues through to senior management and suppliers

• Close collaboration with the 'Technology Solutions' and 'Insights' teams within 'Sales and Marketing'

• Supporting the 'Value & Impact' task force within Marketing who are designing and delivering the marketing reporting requirements and frameworks for key internal audiences including our 'Clients and Markets Executive Board'

• Connecting Sales and Marketing data and insights together, as we start scaling new tools such as 'lead scoring' to determine the value - not just number - of marketing subscribers

• Spotting new opportunities, digital trends and anomalies and ways of working we may wish to pilot

• Advising marketing teams and the business on insights and analytics' best practice, processes, tools and frameworks

• Keeping abreast of trends, legislative developments and opportunities/innovations that might impact data trends (for example, understanding the latest Google algorithm changes or the impact of cookies and tracking technologies on our ability to measure effectiveness and track the customer journey)

• Helping to produce training materials and deliver advice and training

Key capabilities the individual would need include:

• A passion for digital marketing insights and analytics and a curiosity to learn new things and challenge ways of working

• A mind-set which demonstrates a comfort with testing, learning and optimising

• Adept at problem-solving and making recommendations based on insights

• Essential skills: Advanced Microsoft Excel and experience of measuring and analysing performance data from marketing channels including email/marketing automation, social, web, search and advertising

• Experience of Salesforce Datorama, Sales Cloud, Marketing Cloud, Adobe Analytics, Tableau and Alteryx would be advantageous

• Clear communication skills and ability to explain sometimes complex data and principles and make recommendations to aid working with other teams

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups including senior management

• Influencing skills to challenge the status quo and drive through necessary changes and maturity

• Experience in delivering against tight deadlines across multiple campaigns and channels and working under pressure

• Vision and patience - making recommendations on what can be achieved quickly and what best practice future state should and could be

Our people need to demonstrate a defined set of core skills and behaviours. We refer to these as our global core competencies. They're integral to who we are as a firm and form the basis of our people appraisal process. We will also assess you against them within our recruitment process to benchmark your own skills and behaviours. We recommend you visit the below web page to find out more about our global core competencies and to consider how your own experiences will align against them. This will help you through the recruitment process with us.

Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

The Deal
We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity
Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.