Digital Strategy Manager

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Job description

Design102 is the UK government's design agency. We work with departments across government to create communications that make a difference.

We are looking for a digital strategist who can help us embed a digital-first approach across the agency, as well as providing expert guidance and expertise to our clients about all things digital - from social media best practice to SEO to digital content strategies. Work will be primarily focused on low-cost and no-cost channels, so you should have a good idea of how to make an impact with compelling content on a tight budget.

At the heart of things, you are a strategist who asks questions, challenges, and researches in order to get the best solution for your client, no matter the brief. You'll understand how digital solutions can be applied to communication problems that work for, reach, and influence a wide range of audiences. You'll be an innovator with an eye towards emerging digital trends. This is a new role within the team, so we want you to be a self-starter who is excited about digital and its potential, and able to share that knowledge and enthusiasm with a wider team of writers and designers.

Your main responsibilities will include:

• scoping projects and writing compelling proposals for clients to showcase the value of our service, making digital an essential component
• advising on channels and content by campaign, ensuring we are able to reach relevant audiences every time
• creating and delivering social media content plans to support campaign and marketing strategies for our clients
• creating thought-leading content for blogs, websites and social media channels
• reporting on performance for live campaigns, analysing and applying results and sharing learnings
• advising clients and internal teams on best practice to ensure effective use of social media channels in a government context
• devising and maintaining Design102's social media presence ensuring there is consistent engagement and growth
• working closely with the head of strategic planning
• researching/staying abreast of trends and new social features and opportunities
• meeting with clients and presenting to them
• community management

Essential experience and personal skills:

• experience of using social to support paid-for, no cost / low cost campaigns including to test and refine messages, scaling up for what works
• understanding of brand-building and management in the online space with an ability to advise clients on best practice
• an in-depth understanding of online channels and how to leverage them to reach your target audience for different campaigns
• an understanding of how to maximise minimum budget in the digital space
• well-versed in analytics - you can turn numbers into a story which help us take action, whether it is refining our messaging and creative, or changing channels to make a better use of budget
• the ability to embed a digital-first ethos across Design102, educating each team about digital best practice and how to apply it in their role

It's an advantage if you have:

• knowledge of HTML and CSS
• knowledge of WordPress
• an understanding of media buying and analytics

Your application should include your CV and cover letter. The cover letter needs to detail:

• how your experience is matched to this role, with examples
• why you're interested in Design102

To apply, please visit our website via the button below.

Closing date: 17 December 2021.