Global Design Lead

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Job description

About the opportunity
B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies-known as B Corps-who are leading the way. And as we continue to repair and rebuild from COVID-19, our vision for an inclusive, equitable, and regenerative economic system, has never been more relevant or needed than it is now.
The Global Communications, Marketing, & Brand team is responsible for our public narrative and brand strategy, brought to life via strategic communications, marketing, and partnerships. This is a passionate and creative team of systems-thinkers and change-makers, working to accelerate and amplify our movement's impact and leadership, and build awareness for the B Corp movement and the network of B Lab & Sistema B organizations who are stewarding economic systems change.
A new position for our organization, the Global Design Lead will both oversee our brands' long-term visual identity and execute any day-to-day design needs from B Lab Global. Working closely with colleagues and teams across the Global Network, as well as external consultants and agencies, you will be responsible for the constant development and activation of our visual identity strategy to position and raise B Lab's profile globally and build awareness for the B Corp movement. You'll be focused on creating branded graphic assets that help us tell the story and principles of our movement in an impactful and engaging way that prompts action and excitement from our diverse audiences.
The ideal candidate for this position will be a compelling communicator and storyteller, with strong expertise in all kinds of design tools and possibilities, and a passion for using the power of business to transform the world. This motivated and passionate individual will envision a long-term visual identity strategy for B Lab and its diverse products & initiatives, and will create branded graphic assets that help us tell the story and principles of our movement in an impactful, inspiring and engaging way that prompts action and excitement from our diverse audiences.
You'll be joining a community of passionate and forward-thinking people, all personally and professionally invested in our economic systems change mission. We thrive in a collaborative space where everyone's learning from each other, and learning fast. We believe in empowering our people in their work, giving them autonomy and ownership of what they do.
The Global Design Lead reports to Alex Mendoza Farias, Senior Manager, Global Integrated Marketing, also based in London.
Core Responsibilities
As Global Design Lead, you will be responsible for defining B Lab Global's multidisciplinary and omni-platform design strategy and execution roadmap. You will work cross-functionally with the Global Communications team and other teams across the Global Network including our Global Product team which includes UX and UI designers, as well as other marketing and communications leads, to plan, create, and deploy strong branded assets that boost our work's awareness and strengthen our positioning as leaders in economic systems change.
Ownership of Design for B Lab Global [60%]

• You'll take full design ownership for B Lab Global, and take responsibility for every last design detail, every step of the way
• You'll create compelling content for different platforms, from social media assets to web pages' revamps, always in partnership with peers from the Global Communications team and ensuring that the brand guidelines are applied in an exemplary way
• You'll take ownership of the design briefing process, defining the best way to structure design requests through a workflow that maximizes efficiency
• You'll coordinate the work done in partnership with external design agencies and consultants whenever there's a need for it, making sure that the process is managed in the best possible way from planning and briefing to deliverables' evaluation to fulfilment of payments and reporting.
• You'll keep an eye on emerging trends and in partnership with the Global Social Media Manager you'll turn them into highly effective content ideas for our social media channels
• You'll support the Senior Copywriter and the Global Communications Manager in the creation of the internal and external newsletters
• You'll design the look and feel of thought leadership content from our Insights team, including reports, guides, and infographics
• In partnership with the Senior Manager of Integrated Marketing you'll conceptualise and create strong integrated campaigns to be implemented by the global network, the B Corp community worldwide, and other strategic partners.

Brand Visual Strategy & Development [30%]

• You'll collaborate closely with other teams across the network to craft a compelling and comprehensive visual identity that translates the complex concepts from our work to digestible, clear, and informative visual communication pieces
• In partnership with the Global Communications team you will define a design strategy for our brands, products, programmes, campaigns and any other projects and initiatives.
• You will develop these strategies for all channels and branded touchpoints collaborating with others within B Lab Global, the B Global network, and external agencies and consultants as required.
• In partnership with the rest of the Global Communications team you will ensure that the global brand guidelines are always up to date and fit for purpose, envisioning how they can continue evolving over time and adapt to the needs of our community, campaigns, programmes, products, and movement as a whole.
• You'll enable innovation, foster a test & learn mindset, and experiment with new tools and ideas to ensure our design efforts are best in class.

Guidelines & Visual Strategic Direction upholding [10%]

• You will be a trusted go-to resource for brand guidelines knowledge and will serve as a strict brand guardian for everything related to brand visual executions and initiatives, both internally and externally
• You will establish and oversee a process through which the network can make sure any graphic materials developed adhere to the guidelines
• You will provide thought partnership and expert advice for Global Partners and their design requirements.

About You The ideal candidate will have...

• 5+ years of experience (in-house or in a creative agency) in multidisciplinary design, ideally working in a multi-brand international environment
• Strong expertise in design tools and platforms (Adobe Creative Suite, Canva)
• Highly skilled in the creation of impactful and engaging visual content (static & animated)
• Demonstrated experience in Creative Direction, with a strategic approach to Brand Identity
• You'll feel at ease translating data points and complex concepts into digestible formats tailored to diverse audiences with different needs and levels of involvement
• Impeccable attention to detail
• Processes & optimal efficiency oriented
• Curious and experimental by nature, always up to speed with emerging trends, able to spot on new opportunities and execute fast
• Knowledge & interest in sustainability & social justice
• Passionate and out-of-the-box creative thinker with great storytelling skills
• Intentional about not just applying a lens but rooting our design work in JEDI (Justice, Equity, Diversity, and Inclusion)
• Experience in web design / UX would be highly desirable

Hesitant to apply? Even if you do not believe that you meet 100% of these skills or experiences but feel that this is a great role for you, we would still like to hear from you!
Compensation Details
B Lab offers a competitive compensation plan that includes:

• An annual salary in the range of £44,000 - 47,000
• In your first year, you'll start with 20 vacation days (prorated in a calendar year) - increased with tenure
• 8 Bank and country holidays
• After your first year of employment - paid time off for community service, paid parental leave, and a professional development budget (we assess this PD budget annually)
• Employer paid life insurance
• Allowance to make your home-based workspace more comfortable
• Company laptop

Hiring Process
We require the following in order to consider your application:

• Resume and responses to our accompanying application questions
• Your Book or Portfolio and/or any relevant sample(s) of a relevant work product you've been involved in and a brief summary of your contribution to that work product.

If you progress through additional stages in the hiring process you can expect to:

• Respond to video questions by recording short clips on the Spark Hire platform
• Complete a brief hiring exercise and prepare to discuss it during the panel interview
• Participate in a panel interview via Google Meet.

Please note: All applications will be reviewed by our team, and all candidates will receive a status update via email after their application has been reviewed, which we expect to complete by December 7th. Due to capacity constraints on our hiring team, we are unable to provide you with a specific status update beyond these parameters.
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