Global Strategic Marketing Senior Manager

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Job description

Summary:

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms, and enable sales and marketing excellence across the network.

The Strategic Marketing Centre of Expertise is responsible for developing data-driven integrated marketing strategies to maximize awareness, develop relationships, build pipeline and increase PwC's market share with a focus on our Global Clients. As the GMO evolves towards becoming a modern marketing organization, there will be a greater focus on driving integrated marketing strategies aligned to annual go-to-market priorities.

​Responsibilities:

This position will support this evolution through the development and execution of marketing strategies for a major campaign or portfolio of campaigns. They will partner with global marketing Centres of Expertise and territory sales and marketing teams to lead the development and execution of campaigns across the marketing funnel. Strong stakeholder engagement and management skills will be key in driving alignment and synergies across the network.

This position may be required to work across multiple campaigns at once and provide oversight to junior strategic marketers. They should be collaborative, flexible in their focus and a team player. It is critical that this position understands how to deliver impact through marketing activities and experience in Salesforce is ideal.

Preferred Experience:

Demonstrates abilities and/or a proven record of success as a team leader in the following areas:

• Creating campaign plans and the development of assets and customer journeys for activation across the full marketing funnel by territories, leveraging MarTech;

• Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;

• Translating business strategies into marketing strategies and supporting the development of data-driven integrated omni-channel global marketing strategies;

• Understanding marketing trends and channels that increase demand generation and brand equity;

• Building depth of understanding and knowledge for a go-to-market priority in a short period of time;

• Possessing stakeholder engagement and management skills will be key in driving alignment and synergies across the network;

• Managing multiple marketing campaigns and teams simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities;

• Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization;

• Partnering with senior leaders, marketing teams and the business to support the development of a global marketing strategy and defining the marketing activities that will maximize awareness, develop client relationships, build pipeline and increase market share;

• Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, in either B2B or B2C environments;

• Leveraging marketing automation systems to bring personalization to marketing activities preferably with Salesforce Marketing Cloud preferable;

• Leading and coaching strategic marketers to support professional development and build modern marketing capabilities;

• Balancing differing perspectives and priorities across the business to drive alignment and champion a firm one mentality;

• Navigating complex situations and where necessary, conducting difficult conversations with senior leaders across the marketing organization or business to jointly come to the right outcomes; and,

• Leveraging data to evaluate the impact of marketing activities at the strategy and campaign level to influence the focus and direction of future marketing campaign strategies

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